TARGET AUDIENCE PROFILES ● Real Estate Investors ● Homebuyers
● Land Bank Partners ● Builders/Developers
○ Affordable Housing ○ Commercial ● leaders in nonprofit organizations
○ Affordable Housing Organizations ○ Community Development Organizations
● commissioners/city council members ● community leaders ● city related housing partners
KEY IDENTIFIERS
● Leaders and decision makers ● Self starters ● Investors ● Trustworthy ● Passionate and driven ● Finds fulfillment in giving back ● Community-minded
○ Involved in local community initiatives ○ Dedicated to building a better community ○ Passionate about making affordable housing available
CHALLENGES/PAIN POINTS ● Finding properties to invest in with attractive ROI and community impact ● Found a property to invest into but it’s been tax delinquent ● Looking for affordable housing ● Looking for a property to build an affordable housing project on PROSPECTING STRATEGY
● Create conversation starters and engaging content ● Join and engage in Facebook and LinkedIn groups ● Work with business and community partners ● Actively participate in relevant city initiatives BRANDED KEYWORDS ● MALB ● MALB AVE
● MALB Affordable Housing ● MALB Vibrant Communities ● MALB Economic Opportunities ● Metro Atlanta Land Bank ● Metro Atlanta Land Bank AVE ● Vibrant Communities Atlanta
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 5
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