✓ ✓
✓ ✓
LinkedIn Website
✓
SOCIAL MEDIA PLATFORMS TO LEVERAGE ● Facebook ● LinkedIn ● Instagram
Initially, social media will be used as a teaching and information dissemination tool for Metro Atlanta Land Bank. As new inventory of properties rolls in, we’ll utilise these platforms to market these properties to appeal to prospective homebuyers, builders and investors. Facebook and LinkedIn are great platforms to share a wide variety of content including internal updates, features on publications, polls, videos, thought provoking quotes, relevant curated content etc. Leveraging Metro Atlanta Land Bank’s current network will be important in expanding reach. Thus, creating and publishing content that its followers will be motivated to share is crucial. Another key aspect of these platforms are the groups within them. Finding the right ones to join and engage in is important in brand awareness as well as prospecting both investors and potential partners. Instagram will be used primarily to create a visual narrative of MALB’s involvement in revitalizing communities. We’ll also utilize this platform to share informational content to educate the target audience and appeal to current and potential partners and investors as well as brand ambassadors.
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 7
Made with FlippingBook - Online magazine maker