Draft Website: http://yourcrescendo.com/sandbox/malb-bench/ AUDIT ● Design is updated ● photography used in hero slider needs to be adjusted to make the text more legible ● Content on the old site is full of jargon RECOMMENDATIONS ● Change photos used in hero slider or apply a filter to make the text more legible ● Use high definition photos of both the acquired and rehabilitated properties (before and after) ○ Simplify jargon and terms - this will make the organization more relatable and the content easier to digest for some of our audiences, especially the homebuyers and community leaders ● Add Facebook messenger onto website (Daniellie (SMM) and Website Developer have to collaborate on this one) ● Consider categorizing MALB’s programs into who its intended for (similar to how Houston Land Bank did it: https://houstonlandbank.org/programs/) FUTURE CONSIDERATIONS ● An inventory map like this: https://houstonlandbank.org/property-inventory-and-historical-lot-home- sale/ ● Once social media channels are set up, add the links into the website ● Embed a pop-up signup form to capture leads and build email list ● Look into rewriting content on the website to reduce the use of jargon
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 8
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