PROPRIETARY AND CONFIDENTIAL
5. Content Quality Evaluation
Quality content is what separates good websites from great websites. It’s what helps your site rank well in search engines, naturally attract other inbound links on other popular websites, and most importantly build trust and credibility with your audience.
While the definition of “quality” changes depending on industry and target audience, this assessment uses the characteristics which are the de facto standard among industry analyst to indicate the quality of a websites content.
Overall, your website received a content quality score of 10%. This is calculated based on having 1 out of the 10 standard characteristics measured. We recommend you enhance your website with the following characteristic:
• Answers to common questions are buried in the content. Create an overall FAQ page and include it in the main navigation. • Consider adding at least one high quality professional video related to your mission and featuring it on your homepage. • Add high definition photos of real residents and neighborhoods (not stock photos) to your homepage and throughout your site. • Create a Privacy Policy and include it in your global footer. Privacy Policies and often Terms of Use are considered a best practice. • On the home page include a section that displays the logos of your prominent partners. This enhances your sites credibility and helps first time visitors build trust with your site. • The content is not up to date. The newest related article is from 2009, and there are no current events or any indication that the site is relevant in 2020. Consider adding a blog with content updated at least monthly to ensure there is always updated content.
Website Assessment
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