PROPRIETARY AND CONFIDENTIAL
6. Usability and Navigation Evaluation
The most scientific method to measure a w ebsite’s usability is to organize a formal study of a group of users ’ performance on a given set of test tasks. Then measure the usability as a quality of specific metrics such as:
• success rate (whether users can perform the task at all), • the time a task requires, • the error rate, and • users' subjective satisfaction.
It is recommended to commission a scientific usability assessment like this if your website is particularly critical to your bottom line such as in an ecommerce site. This type of assessment is out of scope for this document.
We instead measure the non-scientific characteristics of usability particularly dealing with navigation and how common users expect to interact with the websites the visit most often. Overall, your website received a usability and navigation score of 50%. This is calculated based on having 5 out of the 10 standard characteristics measured. We recommend the following to improve the usability and navigation on your site: • Put a global search bar on the top of page the crawls entire site • There are number of links that don’t provide the information described in the link text. (see website index in section 2) • Most pages on your site are built with a top-level navigation and a sub-level navigation. Therefore, it’s possible for u sers to get buried multiple level deep in a specific sub-section and get lost within the site. To resolve this issue, we recommend adding a “bread crumbs” navigation feature to the top header of the site. • The main navigation on each page disappears once you scroll down the midpoint of a page. There is a significant amount content on most of your web pages, as a result we recommend you use a “ sticky ” or fixed navigation menu that is always pinned to the top of the user’s browser no matter how far down the pa ge a user scrolls.
Website Assessment
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