PROPRIETARY AND CONFIDENTIAL
Brand Assessment
This assessment analyzes 4 FCCA Land Bank Authority’s brand assets based on the strengths and weaknesses we identified. Along with the quality in which the asset is executed.
Brand Assets
Strengths
Weaknesses
Quality
The logo has no distinct characteristics.
Needs Improvement
Logo
The logo demonstrates a partnership with the city and County.
The logo isn’t visually interesting, but it does provide a lot of information about the organization.
It is the combination of two other logos. One of those logos being outdated. The arrangement of the symbols and font lack any understanding of design principles. The are no distinct colors, it appears in the black and white version everywhere. There is a white box in the background of the logo that isn’t a part of a design.
Brand Audit & Assessment
Your Crescendo All rights reserved
Page 12
Made with FlippingBook - professional solution for displaying marketing and sales documents online