Land Bank Authority Brand Audit & Assessment

PROPRIETARY AND CONFIDENTIAL

Brand Assets

Strengths

Weaknesses

Quality

Needs Improvement

The angles of the photography.

Photography

The photography tells a story.

The photography could greatly benefit from some direction and style.

The photo quality.

The lighting.

The presentations have consistent brand voice.

Needs Improvement

Presentations

The presentations lack uniformity.

The presentations cement the voice of the brand but unfortunately fail to create any visual consistency

The logo isn’t legible on some of the presentation slides. The presentation features multiple different unknown fonts.

Brand Audit & Assessment

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