PROPRIETARY AND CONFIDENTIAL
Brand Assets
Strengths
Weaknesses
Quality
Moderate.
The press releases lack any brand identity.
Press Releases The press releases have consistent brand voice.
The press releases aren’t bad, could be improved with some focused visual styling and professional photography.
The photography quality could be improved.
Needs Improvement
The business card, letterhead, and envelope lack creativity.
Stationery
The stationery incorporates the logo.
The stationery isn’t of the best quality, but it does show some uniformity in its design.
The stationery shares the same color palette.
There is are unknown fonts used in the stationery.
The design is uniform across all the stationery brand assets that were submitted.
Nothing makes this stationery stand out.
Brand Audit & Assessment
Your Crescendo All rights reserved
Page 14
Made with FlippingBook - professional solution for displaying marketing and sales documents online