PROPRIETARY AND CONFIDENTIAL
Brand Assets
Strengths
Weaknesses
Quality
The website has a consistent brand voice.
The website design is outdated and lacks creativity.
Needs Improvement
Website
The website is visually uninteresting.
The website shares the same color palette.
There are almost no pictures on website. The picture that appears in the banner is a generic Atlanta skyline that is too large for the container it sits in. That
The website does provide a wealth of information about the FCCA land bank authority.
The font appears to be the same throughout the website.
doesn’t provide much information about the organization.
The website is copy heavy. The front page features a big block of text, with information that should probably be reserved for an about page.
The layout on all of the pages are uninteresting.
The headings are not consistent from page to page.
Brand Audit & Assessment
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