PROPRIETARY AND CONFIDENTIAL
Logo • With the organization's name changing soon, a new logo is a must. • The logo should be a unique and memorable representation of what the brand stands for. • Think through the placement and arrangement of the logo. Where will people see it? How will it be positioned? • The logo should speak for the brand when there is no other information regarding the brand present. • Here are some examples of prominent well-designed land bank logos:
Brand Audit & Assessment
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