PROPRIETARY AND CONFIDENTIAL
Colors
• To develop a distinct personality for the brand, a color palette is a must. • Color allows us to gather information at a glance. • Choose colors that a representative of your core values, message, mission, and vision. • Optimize your brand personality by selecting no more than three primary colors. • Naturally the colors selected should be complementary. This makes any brand asset attractive and grabs the attention of the viewer. • Naturally, the colors selected should be complementary. Complementary colors make any brand asset attractive and grab the attention of the viewer. • The organization should also understand the meaning behind the colors, which can be found here. (http://www.color-wheel-pro.com/color-meaning.html )
Brand Audit & Assessment
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