PROPRIETARY AND CONFIDENTIAL
Typography
• Typography could make or break a brand. It carries as much weight as the color palette. • The reason is that typography plays a vital role in setting the overall tone of the content and provides an attractive appearance for your reader. • Its best to select a primary font for title, headlines, etc. • Also select a secondary font for paragraphs, body text, etc. • San-Serif fonts (like the one used in this document) maintain their legibility better than Serif fonts (such as times new roman ). • We recommend a modern non-decorative font for the logo, secondary and primary font.
Brand Audit & Assessment
Your Crescendo All rights reserved
Page 19
Made with FlippingBook - professional solution for displaying marketing and sales documents online