PROPRIETARY AND CONFIDENTIAL
Stationery Stationery allows your organization to cement its brand identity by creating official documentation using it. It gives the person who sees it as a peek into your brand. Since it is a tangible item, a lot of care should be taken to find the right look and feel. These items represent your brand in a physical space. They should include your logo, colors, and fonts to distinguish them from others. • Develop stationery that creatively reflects the brand and standouts. • Letterhead, business cards, envelopes, notepads, pens, etc. should share a consistent visual language. • The brand guidelines will provide the context for how the stationery should be designed. • Below are some examples of very well executed stationery:
Brand Audit & Assessment
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