PROPRIETARY AND CONFIDENTIAL
Social Media It is difficult for an organization to thrive with broad sweeping target consumers without a social media presence. Social media allows your organization to get even closer to its target audience and engage them to gather insights on how to market to them more effectively.
• Create a social media marketing strategy.
Identify your target audience.
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• Research what platform your target audience frequents (Facebook, LinkedIn, etc.) • Create content that engages your audience and inspires conversation amongst them.
Post content consistently
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• Below are two examples of land banks (Tri-Cog Land Bank & Houston Land Bank) using social media to reach people:
Tri-Cog Land Bank
Houston Land Bank
Brand Audit & Assessment
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