PROPRIETARY AND CONFIDENTIAL
Are the fonts used on the stationery consistent with the brand identity? No. The fonts are mostly inconsistent.
Photography
Is the photography consistent with the brand identity? Yes. The photography is consistent, it represents the land bank’s ideas and purpose well. Is the photography of the highest quality? No. The photo quality is amateur. There is poor lighting, there is no editing, some of the images appear blurry and out of focus.
Brand Audit & Assessment
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