Introducing PAM, a powerful new mailing solution
If you’re looking to reach new customers without infringing GDPR rules, Partially Addressed Mail (PAM) offers the perfect solution. Instead of addressing an item to a named individual, potential customers are targeted using their postcode data rather than their personal data, providing a GDPR-compliant way of reaching a receptive audience. It’s a great option for winning new customers, and the numbers back this up. With high customer engagement rates, PAM gets noticed by people who aremore likely to be interested in what you’re promoting. By addressing themailing to ‘Dog Owner’, ‘Jet Setter’ or ‘Pizza lover’ for instance you can quickly capture attention, helping boost engagement. Mark Davies, Managing Director of Whistl Doordrop Media said: “Our expertise in addressed mail and doordrops means we’re able to offer a complete 360-degree approach, from campaign planning and geo-demographic targeting right through to delivery and post-campaign evaluation. “It works on a simple principle. We take a look at where your existing customers live and identify where similar prospects might live. The added bonus is that address data is much cheaper than buying the personalised consumer data used in traditional DM campaigns, so it offers a much better return on investment. You can also remove postcodes and existing customers that don’t meet your campaign criteria, saving on costly wastage.” All in all PAMmakes reaching more new customers on a budget much easier. You benefit from all the sophisticated profiling of geo-demographic targeting without all the data restrictions of GDPR – it’s a win-win solution for marketers.
86% of Partially AddressedMail is engagedwith* 30% more reach
Lower postage costs
Significantly reduced data costs
compared to an addressed mailing on the same budget
*JICMAILQ2 2017-Q1 2018
To find out more about Partially Addressed Mail, email moreinfo@whistl.co.uk
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Whistl Magazine • Autumn 2019
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