75% of shoppers think minimising packaging is important
Cost of delivery and ensuring items arrive in perfect condition are themost important concerns but sustainable packaging also features, according to the latest survey of British online shoppers conducted byWhistl. The survey asked 1,000 respondents whether the use of environmentally-friendly packaging really matters to themwhen purchasing online. High delivery charges are the number one source of frustration followed by delivery delays and excessive packaging. 75% of UK shoppers thinkminimising the amount of packaging and using eco-friendly material is important. The use of sustainable packaging is priority number five for shoppers. Although half of UK consumers said they would not be willing to pay more for sustainable packaging, those under 35 appear to be more receptive to the idea saying that they are prepared to pay extra. The over 65s are only willing to pay an additional 47p for eco-friendly packaging, compared to £1.19 for 18-24 year olds. 42% of online shoppers say they would or have taken some sort of action if they receive unsustainable packaging, with 15% stating they would not buy from the
company again. However 58% are unlikely to do anything or don’t care if the packaging is non eco-friendly. Melanie Darvall, Director of Marketing and Communications at Whistl, said: “While documentaries like the Blue Planet have increased frustration with retailers using unnecessary, unsustainable packaging, cost still remains the number one priority for the majority of customers when it comes tomaking purchasing decisions. Free, reliable delivery with goods that arrive in perfect condition are what people care about most. “Partnering with companies likeWhistl who train staff to pack goods with care, ensure they’re packed securely in the right sized box with minimumpackaging can make a big contribution to reducing waste. This all helps improve brand loyalty and increase sales so working with a fulfilment provider that has the expertise to fulfil orders efficiently can really pay off.” Formore information about Whistl Fulfilment services email moreinfo@ whistl.co.uk or visit www.whistl.co.uk/ fulfilment/pick-pack
Help improve brand loyalty and increase sales by reducing waste
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Whistl Magazine • Autumn 2019
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