THE DECISION-MAKING CRITERIA
Have you ever wondered why Mark Zuckerberg and the late Steve Jobs wear the same thing every day? It’s the same reason I do too, and this reason might surprise you. Humans only have a limited capacity for decision-making each day. Yes, science has shown that humans can only make a certain number of decisions a day before we run out of the ability to make decisions effectively. So Zuckerberg, Jobs, and many others believe the following: Why bother wasting any of that decision-making on your clothes?! and we quickly run out of the ability to make them well. I’d venture to say that most of you reading this use up all of your decision-making ability before lunch. Then the rest of the day’s energy reserves are spent trying to muster the brainpower to make good decisions. As business owners, we’re faced with an onslaught of decisions every single day,
critical decision of the day or your last, I want to help you make every decision a better one. The Decision-Making Criteria is a process of answering questions to reach a conclusion. (After all, a lot of the energy spent on decision-making is used while trying to figure out how to decide. These questions lay that out for you, so all you need to do is answer them.) I’ll share some of my questions, and you may need to add your own or adjust these questions, depending on whether you’re making a decision for your personal life or business. Either way, here are some great questions to ask as part of your decision-making process:
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What’s the return on life?
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What’s it going to do for my employees?
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What’s it going to do for my prospects and clients?
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Will it cost me my sanity?
So, think about a decision you have to make:
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Should I hire this employee or that one?
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What marketing strategy should I choose for next month?
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How can I deal with an unhappy customer?
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How quickly will it make me happy?
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How quickly will it make me money?
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How can I deal with an employee who has gone rogue?
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How quickly will it serve someone else?
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Should I expand into a new market or double-down on my current one?
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What’s the return on investment?
That’s why I built the Decision-Making Criteria. Because, whether it’s your first
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How can I create more opportunities in my business and grow it?
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What’s the return on time?
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Should I go to Service-Business Edge to get trained?
And this applies to life, too:
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Should I sell my house and buy a new one?
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Where should I go on vacation?
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Should I buy a car or lease one?
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How can I deal with a personal problem?
The value of having a process to run through for every decision will transform your day. You’ll go through decisions faster, make better choices, and get more wealth and freedom because of it.
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