VISIBLE AUTHORITY
AUTHORITY CONNECTION ‘Shark Tank’s’ Original Shark, Kevin Harrington, Partners With Scott Keffer
When you meet a new prospect, they are most often leaning toward distrust. One of the most effective ways to tip the scales in your favor is through Credibility Stacking. The Credibility Staircase® Principle is this: The one with the most credibility WINS! When our clients learn about The Credibility Staircase®, one of the more intimidating yet powerful stairs is the "visible authority connection." Making a connection with a visible authority to grow your business can be daunting, but when done effectively, it gives you an edge with prospects … and with your clients. One of Scott Keffer’s closest visible authority connections is Kevin Harrington, original Shark on ABC TV’s international megahit "Shark Tank." Kevin’s entrepreneurial spirit was evident from a young age. He grew up in a blue-collar family, and his first foray into entrepreneurship was selling newspapers on the street. By the time he was a teenager, he was selling expensive baby chairs door-to-door. With guidance from other entrepreneurs, Kevin boasted his first million-dollar company by his first year of college. After noticing the dead air on the Discovery Channel after normal broadcasting hours, Kevin went on to invent the infomercial and would later coin the phrase, “but wait, there’s more.” Since its inception, the infomercial has brought memorable household products to millions of people across the globe, including The Food Saver He would only continue to climb from there.
and Ginsu Knives — both products Kevin has played a role in marketing to the masses. He partnered with celebrities like Kim Kardashian, George Foreman, Montel Williams, and Billy Mays to sell billions of dollars worth of products. (It’s safe to say he’s mastered the visible authority connection!) Today, Kevin has launched over 500 products that generated more than $5 billion in sales in more than 100 countries. His influence and celebrity landed him a spot on the hit ABC and CNBC show "Shark Tank," where he invested in promising, life-changing products. Kevin Harrington is the original Shark. Scott offers a number of credibility stacking programs with Kevin, including a video interview where advisors are interviewed by Kevin, and the upcoming book, “Build Wealth Like A Shark.” These are designed so that advisors can enjoy
the credibility boost that comes from a connection with a visible authority like Kevin. Kevin and Scott have formed a strong, unique bond, and Kevin has personally witnessed the power of Scott’s coaching and lessons. “If you’ve coached with Scott, you know he’s one of the leading coaches in North America, and Scott shows financial advisors how to double, quadruple, and even decuple their business,” Kevin says. “Having worked with Scott, I can tell you he’s the real deal.” Learn more about how you can utilize Kevin’s influence and the power of authorities just like him to stack your credibility by visiting ScottKeffer.com.
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