When it comes to growing their practices, one of the biggest challenges our clients face is converting clicks into consultations. That’s why we’ve partnered with Convo360, a team of marketers that specializes in helping LASIK surgeons overcome that hurdle. “A big problem in LASIK industry is that they get a lot of web traffic, but only 3% or less of that traffic turns into consultations,” explains Convo360 founder Nick Sudhaus. “That’s where we come in. By installing different tools and software, we help LASIK practices increase that conversion rate, capture more leads, and turn those leads into consultations.” Convo360 focuses specifically on elective surgeons, and for the last three years, Nick has worked closely with Michael to bring in incredible results for our clients. Nick developed our unique LASIK self-test, and regularly runs ad campaigns for us on social media. We’re particularly proud of the self-test, which is unique in how it gives respondents the option to relay their level of interest and receive tailored follow-ups. “If someone says in the test that they aren’t open to a consultation right now, we don’t collect their phone number, just their email. That’s entered into Michael’s system for long-term follow-up. If they are open to a consultation, we capture their phone number and follow up right away,” Nick says. That process allows for a segmented lead list, and saves LASIK surgeons the time and frustration of following up with uninterested leads. It also increases the chance of conversion as adhering to a lead’s preferences starts the relationship on the right foot. Convo360’s services, which are an integral part of our complete LASIK Marketing System, focus on taking would-be clients through three phases: Capture, Converse, and Close. It’s a proven system that includes creating eye- catching content, building a relationship over text, and ultimately scheduling a consultation. Nick’s work has been a key part of client success, and we truly appreciate his expertise. If you’re interested in learning more about Convo360, email him at nick@convo360.com! 3 206-437-0529 PARTNER SPOTLIGHT: CONVO360 MEET THE TEAM BEHIND OUR LASIK SELF-TEST
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