APA Announces Mission To Reduce Single-Use Glass Wine Bottles The Alternative Packaging Alliance (APA) announced its mission to reduce wine industry reliance on single-use glass bottles, thereby dramatically decreasing the envi- ronmental impact of the industry. The founding members include seven eco-conscious companies with a commitment to producing high-quality wine in alternative packaging formats: Juliet Wine, Com- munal Brands, Really Good Boxed Wine, Giovese Family Wines, Nomadica, Ami Ami and Tablas Creek. The alliance aims to redefine the narrative around alternative packag- ing as the cornerstone of comprehensive sustainability ef- forts in wine.
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“There has been an unprecedented surge in demand for high-end wines in eco-friendly packaging, driven by modern consumers who increasingly shop with the planet in mind,” said Allison Luvera, Founding Member of the APA and Co-Founder of luxury boxed wine brand Juliet. “Amid this sea change, we’ve recognized the need for more education, advocacy, and resources to support the burgeoning expansion of the category. With a collabora- tive spirit, we hope to lead industry-wide change with a positive environmental impact.” The APA shares a mission to accelerate adoption of al- ternatives to single-use glass packaging, noting that glass bottles and their transport are the largest contributor to wine’s carbon footprint. To accomplish its mission, the APA said it seeks to ed- ucate by sharing operational resources and factual data on the environmental and practical benefits of alternative packaging. It will also highlight brands offering premium products in alternative formats and advocate for the promotion, pro- duction, distribution, sale, and consumption of high-quality wine in eco-conscious packaging. “We believe packaging should be evaluated for its CONTINUED ON PAGE 38
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May 20, 2024
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