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Swagger & Sway B y J e s s a J a n s e n
works to train her staff to exemplify their quality work. Swagger & Sway isn’t only a salon and spa boutique for the generation that knew the golden 50s, but a newer
L ocated within the luxury retirement community The Blake at Miramar Beach, high-end salon and spa Swagger & Sway adds a beautiful addition. Swagger & Sway is a conceptual Barber, Beauty & Spa boutique that features the iconic perception of “the generation that invented cool”. The demographic is reflected through the salon’s 50s style and themed music. Granddaughter to prominent big band leader Ernie Heckscher, Maria Heckscher opened Swagger & Sway, paying homage to the era of the clientele. She has two partners in this location: Michael Jordan, owner of Vivo Spa, and her right-hand Janelle Knight, director of operations for Swagger & Sway as well as MH Salon 30A. Having opened within the shadow of a pandemic, both MH Salon 30A and Swagger & Sway have collectively flourished economi- cally in the high profile and bountiful areas between Destin and 30-A. The Jordan partner- ship provides the ability to extend services from MH Salon 30A and Vivo Spa, extending their range to further clientele, within and outside of The Blake community, with the future possibil- ity of having multiple locations. People desire to have a higher-end salon and spa located in these types of com- munities, and that is exactly what Swagger & Sway brings to the table. In return, the staff found the reward- ing benefits in the response from their clientele at The Blake. They felt they were giving something back to that generation. By listening to their stories with 50s music playing on the record player in the background, a change is seen in those who come in as they are reliving that golden era through music, laughter, and style. The music beckons other dynamics found within each patron. The clients can relate to the music and reminisce, bringing them Through the family music legacy of the Heckschers, Maria Heckscher is continuing the tradition of being “cool” in her own way.
generation by offering their services to the public com- munity as well. Heckscher began her climb through the beauty and spa industry following the support of her grandfa- ther when she opened the first salon and spa boutique in Atlanta. After relocating across the street in a new building, a team of Master hair stylists remained. Today
The Maria Heckscher salon is a proud Green Salon. Maria hopes to bring the same environmentally sound type of green salon to her Florida locations. The amount of salon and spa waste that salons are known for, fuels her drive to incorporate being “green” into her Florida locations. She has seen in Atlanta that the salon waste can go into bio com- posite plastic or into clean energy. Heckscher notes that consumers are more mindful today and spending in ways that reflect the mindfulness of the planet. She has worked with com- panies over the years to help propel her businesses forward into being complete- ly environmentally friendly. The beauty and oil industries are the top two high- est that make waste that can be put to make better things, for example, taking 95% of waste and creating energy. After 39 years, Heckscher reflects that “it’s nice to have places that keep certain legends moving on by creating better beauty and a better world.” Swagger and Sway Salon: (850) 687- 4247, www.swaggersway.com, IG: @ theswaggersway. MH Salon 30A: (850) 387-7907, www.mhsalon30a. com, IG: @mhsalon30a
back to a time in their memories. This has proved helpful for some clients struggling with degenerating diseases like Alzheimer’s. The clients leave the salon feeling remind- ed of their youth and feeling beautiful, having been treated to beauty and spa ser- vices. A unified belief shared by the staff has been that “it’s the story behind Swag- ger & Sway that makes it so special.” Swagger & Sway offers a high-end staff who also employ MH Salon 30A and Vivo Spa. Having worked and trained with Framesi in Milan, Italy, Maria Heckscher
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