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What not to automate. An online search for automation tools for small businesses will leave your head spinning! Nearly every business process can be automated, but as any experienced entrepreneur will tell you, not every one should be. Rule No. 1 is that you should only do what makes sense for your business. That’s not just the case with automation but with any business trend or idea. And rule No. 2 is that you should not automate any process that isn’t currently working well. Automation relies on replication. As Furness says, it amplifies your efficiencies, but it will similarly amplify your deficiencies if done poorly. Repeat what’s working and revisit and refine what isn’t. If you interact with customers regularly through social media, Furness also cautions against automating direct messages in those channels. Social media is meant to be a way to connect directly with a company, so an automated response in these forums is a missed opportunity. That said, this is a great task to add to your marketing manager’s plate! Robots are far from taking over the world, but automating key repetitive tasks may be just enough of a game-changer to make you feel like you’re living in a new reality.
email after each call can be incredibly time-consuming. The main goal is to acknowledge the call and let the client know you’re available to help with any issues. It’s the perfect task to automate because it actually increases your communication and connection with clients and leads and gives you more time to spend with them when you actually get them on the phone.
This gorgeous coastal nation will absolutely blow you away with its beautiful architecture, landscapes, and delicious blend of Mediterranean and Slavic cuisine. Even better, it’s a fairly affordable place to visit! While many travelers land in Zagreb, the beautiful capital city and cultural hub, you wouldn’t want to miss these destinations. Dubrovnik As the “Pearl of the Adriatic,” this coastal city is one of the most popular tourist destinations in the Adriatic Sea. It’s a beautiful city, featuring 13th century walls, marble stone streets, Gothic palaces, breathtaking churches, and an imposing fortress. There’s so much to do in the town square — one of Croatia’s largest and most beautiful — and you’ll be able to explore many historic structures nearby. Nature also has plenty to offer, with secluded coves and beaches nearby for exploration. Plitvice Lakes National Park Near the border with Bosnia-Herzegovina, you’ll find one of Croatia’s oldest and most beautiful national parks and a UNESCO World Heritage Site. Although it’s quite the drive, you won’t regret it — the park has an outstanding and picturesque series of tufa lakes and caves, all connected by waterfalls. With over 16 interconnected cascading lakes, it’s unlike anything else you’ll see. If you get hungry, you’ll love the nearby National Restaurant Licka YOUR NEXT AFFORDABLE VACATION SPOT! The Best Places to Visit in Croatia
Kuca, which is famous for its traditional Croatian preparation of lamb under a cast-iron bell.
Split The second largest city in Croatia (the first being Zagreb) is Split, founded by a Greek colony in the second or third century B.C. Historically, Split enjoyed being an independent city-state many times, and that free spirit is very tangible, as Split is very different from any other city in Croatia. With well-preserved Roman architecture and a multitude of museums, it’s no wonder Split is also a UNESCO World Heritage Site. Although Croatia was among the first UN countries to open its doors to Americans, always be safe and check the newest regulations before booking your travel. Hopefully you enjoyed learning about this unique, wonderful country!
2 • www.TheSotoLawGroup.com
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