DELIVERING ANULTRA LUXURY EXPERIENCE
OBJECTIVES
• Explore the origins, history and evolution of Luxury throughout time, arriving to a definition of Luxury today and its implications in hospitality.
• Identify the behaviours associated with developing and maintaining a strong Ultra Luxury brand
• Discover international trends in the world of Luxury and its association with heritage, story-telling, uniqueness and attention to detail.
• Define guests’ Ultra Luxury needs & a systematic approach to facilitating a Luxury experience.
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