MARKETING PROGRAM
Brennan Road
Prepared on May 14 The Wentworth Group
rennie & associates realty ltd.
MARKETING PROGRAM digital campaign
SOCIAL MEDIA
All digital advertisements will utilize current trending keywords to maximize exposure and come with weekly performance updates .
Facebook, Instagram, and Google ads Promoting the listings, lifestyle, unique features through copy and impactful visuals in a Sponsored Facebook, instagram, and google ad + promote the listings through a series of Instagram posts and IG stories featuring impactful visuals.
Ads will be running off the rennie Facebook page.
● Ads are sponsored and boosted. ● Targeted monthly ads, gathering demographic data for ongoing refinement. ● Trending keyword utilization for improved traffic. ● All Social Media ad boosts conclude with an analytics report.
Designed social will be sent to Shawn Wentworth to run his own social media campaign in alignment with the paid activities.
Ads will be running on Facebook, Instagram, Google Ads:
June10- 21 : Coming soon Campaign June 22 - July 10 Adjust creative + Data, Retarget audience, Keyword update
rennie.com Featuring the listings on Shawn & Hannah’s rennie.com page Customized blog post on rennie.com showcasing the homes launching (or earlier pending content)
Google Ad Words Search and Display Ads The listing appears near the top in search results of google. There will be a spend on google search and on google displays ads. Launch June 22 in tandem with Social media ads
Email Campaign
Use The Wentworth Group’s database to deliver a Mailchimp Campaign announcing the listings .
MARKETING PROGRAM print campaign
PRINT MEDIA
Homes & Land Metro Vancouver to Whistler edition The magazine is published as a printed copy and digital flippingbook version ● Frequency: Monthly ● The ad also appears on Homes & Land website. ● The Homes & Land website drives traffic directly to the rennie website. Westvancouver.com The magazine is published as a printed copy and digital flippingbook version ● Frequency: Monthly ● The ad also appears on the westvancouver.com website.
Glacier Media Group Reaching home buyers, sellers, and investors throughout Greater Vancouver, Squamish, Whistler, and Victoria.
● Frequency: Weekly - Monthly ● The ad will also appear in digital format.
The Province The Province is British Columbia’s liveliest and most engaging tabloid and has been a leading source of local news, sports, and entertainment since 1898.
● Frequency: Weekly ● The ad will also appear in digital format.
Whistler Magazine Promotional publication connected directly with Tourism Whistler, see the attached media kit for rates and availability.
Frequency: semi annually Deadline: June 20, 2024
The ad will also appear in digital format.
MARKETING PROGRAM value added
ADDITIONAL EXPOSURE
The rennie post, blog feature We will feature the homes in a ‘Top 10 High-end Homes in the Vancouver Region’ blog post on rennie.com. The Farm will be used as the primary feature photo. Specific breakdown of the results to come. See the sample below for reference.
See: https://rennie.com/rennie-post/top-10-high-end-homes-in-the-vancouver-region
Listing highlight, window display at rennie rspaces The listings will be displayed in our Lynn Valley and Squamish of ice window displays. A full profile of the listing includes photos, listing details, a QR Code, and a call to action. See the example of an ad below for reference.
Locations: Lynn Valley: #159 - 1233 Lynn Valley Road, North Vancouver Squamish: 38166 Cleveland Avenue, Squamish
Lynn Valley Office*
Brochure We have several brochure options, ranging from 4 to 16 pages, fully capturing the home and all the details. All brochures will be translated into flippingbook / digital format for email. Professional printing will be done. Collaboration Additional support will be offered, bringing other agents to assist with showings & open houses. Our design team will create compelling branded pieces, elevating visuals, and spotlight all agents. Information Meeting To further penetrate the market, realtor information meetings with food and beverages will be held at the launch of the units.
Coming soon signage Target installation date for coming soon signage pending.
Page 1 Page 2 Page 3 Page 4 Page 5Made with FlippingBook - professional solution for displaying marketing and sales documents online