MARKETING PROGRAM digital campaign
SOCIAL MEDIA
All digital advertisements will utilize current trending keywords to maximize exposure and come with weekly performance updates .
Facebook, Instagram, and Google ads Promoting the listings, lifestyle, unique features through copy and impactful visuals in a Sponsored Facebook, instagram, and google ad + promote the listings through a series of Instagram posts and IG stories featuring impactful visuals.
Ads will be running off the rennie Facebook page.
● Ads are sponsored and boosted. ● Targeted monthly ads, gathering demographic data for ongoing refinement. ● Trending keyword utilization for improved traffic. ● All Social Media ad boosts conclude with an analytics report.
Designed social will be sent to Shawn Wentworth to run his own social media campaign in alignment with the paid activities.
Ads will be running on Facebook, Instagram, Google Ads:
June10- 21 : Coming soon Campaign June 22 - July 10 Adjust creative + Data, Retarget audience, Keyword update
rennie.com Featuring the listings on Shawn & Hannah’s rennie.com page Customized blog post on rennie.com showcasing the homes launching (or earlier pending content)
Google Ad Words Search and Display Ads The listing appears near the top in search results of google. There will be a spend on google search and on google displays ads. Launch June 22 in tandem with Social media ads
Email Campaign
Use The Wentworth Group’s database to deliver a Mailchimp Campaign announcing the listings .
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