Zabrina Jenkins Robert Nellams Staff to the Board: Jim Wohlpart, President Patrick Pease, Provost and Executive Vice President for Academic Affairs
Joel Klucking, Board Treasurer and Senior Vice President for Finance and Administration Veronica Gomez-Vilchis, Interim Vice President for Student Engagement and Success Dania Cochran, Board Secretary and Chief of Staff Ellen Evans, Assistant Attorney General Kim Dawson, Executive Assistant to the President/Board of Trustees Executive Staff: Tishra Beeson, Dean of Undergraduates Studies Ruben Cardenas, Associate Vice President, Student Engagement and Success Hung Dang, Associate Vice President, Enrollment Management Elvin Delgado, Associate Vice President, Faculty Success Rodrigo Renteria-Valencia, Dean of Graduate Education, Research, and Strategic Initiatives Zoe Higheagle Strong, Associate Vice President of Tribal Relations Call to Order Chair Hensler called the meeting to order at 9:15 a.m. and explained that the board wanted to make a statement. Trustee Charbonneau began by stating that the board wants the type of university where all individuals on campus are able to be heard and share their thoughts and ideas. This is the foundation of what shared governance is all about. Trustee Jenkins thanked the university community for bringing concerns forward and added that we have an opportunity to learn from where we are and move forward. The board has decided to bring in someone external to coach us through the work we have ahead. This is not meant to be punitive. This is a demonstration of an investment in our institutional health to build trust and move the institution forward. University Seal Presentation AVP Hobert explained that they are taking Marketing Communications and brand in a different direction than what has been seen at the university before. One area is taking all of our audiences into account, not just prospective students, but also members of the community, legislators, and any other groups that we work with to have a cohesive external presence. So with the brand work, they have been looking to the past to inform the brand and also looking to the future to see what we need. One of the ways we represent ourselves externally is through our registered marks. AVP Hobert introduced Ashford Stamper, who is the creative director. Mr. Stamper explained that they have been doing a lot of foundational work to strengthen and standardize the CWU identity over the last year and a half. The work isn’t about changing anything about CWU. It is about making sure we present ourselves consistently, clearly, and credibly, trying to bring structure to our evolution. Mr. Stamper showed a snapshot of many individual representations of the brand that has evolved over the last decade. The goal is to reduce this kind of fragmentation and replace it with a clear visual. The university seal is different than all the other marks. It is more of an institutional symbol and says ceremony. It is a very formal part of the university, and because of that institutional significance, it is something that the board reviews ad formally approves before any changes are made. They are not proposing any redesign or reimagining of the seal. They are simply referencing some cosmetic refinements to address technical issues and ensure better alignment with the broader identity.
15 Board of Trustees Minutes February 19-20, 2026
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