Have You Planned Out Your Practice’s Tax Reduction Strategy? NOW is the time to start thinking about reducing your tax liability for this year. The best way to reduce your tax burden is to INVEST your money in something that is both tax deductible + will grow your business!
INSIDER CIRCL PRACTICE MARKETING TIPS • DECEMBER 2023
Who Is Stealing Your Hard-Earned Profits + How Can You Protect It?
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INSIDER CIRCL
PRACTICE MARKETING TIPS
DECEMBER 2023
Who Is Stealing Your Hard-Earned Profits + How Can You Protect It?
You will probably owe a lot in taxes for this year. But by investing in your clinic marketing NOW, during the 4th quarter, you can reduce your tax liability...while investing your business! Would you rather pay Uncle Sam more from your practice‘s profit, or re-invest that revenue back into your business? The answer should be easy: spend money on marketing now, save money on taxes later, AND increase your patient volumes. Unfortunately, many practice
Have You Planned Out Your Practice’s Tax Reduction Strategy? NOW is the time to start thinking about reducing your tax liability for this year. The best way to reduce your tax burden is to INVEST your money in something that is both tax deductible + will grow your business! Otherwise, Uncle Sam will ROB your practice!
Money spent on marketing is 100% tax deductible. So if you’ve been thinking about upgrading your Practice Promotions Marketing Plan to add Google Ads, Newsletters, or Postcards... . now is the time! The best part is that, while you deduct those expenses from your
Money spent on marketing is 100% tax deductible.
owners miss out during this time of year and focus on saving money to
pay their taxes versus spending money to lower their liability. Instead, they can easily grow their practice growth in the first quarter by investing in practice marketing as a tax deduction.
tax liability, they generate new patients for your practice. Most practices can expect to see 10-15 new patients or reactivations per month from their newsletter and website marketing. At $80 a patient visit, that is roughly $800 in income per new patient converted via marketing.
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DON’T LET TAXES TAKE AWAY FROM YOUR POTENTIAL GROWTH! INVEST IN POWERFUL, TAX-DEDUCTIBLE MARKETING TO GROW YOUR PRACTICE! Visit Our PTMarketingStore.com Or Connect With Your Account Manager For Marketing Strategies!
Who Is Stealing Your Hard-Earned Profits + How Can You Protect It?
Sample Marketing Investments That Double As Tax Deductions:
4 Buy New Signage for the clinic
1 Pre-pay for need-to-have digital marketing services, like SEO or Google Ads Services 2 Get new Practice Brochures, Patient Education, + Collateral Printed Materials 3 Prepay Next Year’s Advertising up front to get big discounts
5 Order New Posters And Advertising for in-clinic use 6 Send out Newsletter + Postcard Mailings for the beginning of January and capitalize on the New Years resolution fever
NOW is the time to upgrade your Practice Promotions Marketing Plan to add Google Ads, Newsletters, or Postcards!
Investing in your marketing is not about just buying stuff. Instead, it’s about looking ahead at your business and development goals for 2024. What can you purchase today that will attract more patients to your practice and help you achieve those goals? And, could the money you spend on marketing lower your liability through tax deductions?
Implementing online and print marketing tools to grow your practice is one of the best end-of-year investments you can make. Contact Your Account Manager to discuss adding SEO Services, Google Ads, Newsletters, or Postcards to your marketing plan today!
It’s almost 2024, which means your past patients are gearing up for health and fitness resolutions. But are your patients physically prepared for those health goals? Help your patients by sending them New Year, New You postcards . These postcards are specifically and professionally designed to inform your past patients on how your services can relieve their pain, improve mobility, and restore lost physical strength! WANT TO HELP YOUR PATIENTS WITH THEIR HEALTH + FITNESS GOALS?
Visit Our Online Store at PTMarketingStore.com START YOUR CAMPAIGN TODAY!
Skeptical About The MAGIC of Direct Mail? See How These Clinics Saw INCREDIBLE Results!
87% Increase in Patients in 30 Days! Multi-location clinic in Utah sees a record-breaking 265 Patients after single direct mail postcard campaign!
As 2024 is approaching fast, have you begun to think of ways to get ahead of holiday cancellations, saving you and your clinic stress this winter? Don’t let your marketing get lost in the influx of holiday mail! Our New Year, New You postcards are back with fresh, new designs to make your clinic stand out! This holiday season, do more than just congratulate patients on another new year, motivate them to take control: 1 Contact your account manager to choose your design-style and place your order. We should have the artwork finalized in about 1 week. 2 Let your team at Practice Promotions handle the stress of printing and mailing for you! We send it to print, which will take 1 week before it is mailed out. 3 USPS delivers your postcard—approximately 12 days to hit your patients mailboxes. Why Your Marketing Should NEVER Just Say “Happy New Year”
DON’T LET YOUR HEALTH INSURANCE GO TO WASTE! We just want to let you know that your insurance benefits for the 2022 calendar-year may be coming to a close very soon for both PHYSICAL THERAPY AND OCCUPATIONAL THERAPY. If you are CURRENTLY a patient and being treated, there is no need to worry! We are just letting you know that if you’ve taken a break from therapy to save your benefits, or have been putting therapy off altogether, then now is a great time to restart, or get started. If you are not receiving physical or occupational therapy at this time, and are having any pain or dysfunction, weakness, compromised balance, or any other general therapy concerns, please call us to schedule an appointment. We are happy to announce that we have opened a few more locations and are now participating in several new insurance plans. Call us to find out if we participate with yours or if you have any questions regarding your 2022 insurance benefits. We will be happy to answer any and all of your questions.
WWW.REDDYCARE.NET
CALL ONE OF OUR LOCATIONS TODAY!
GREAT NECK (516) 234-0927 FARMINGDALE (516) 234-0937 NORTH SHORE TOWERS (516) 234-0935 WOODBURY (516) 234-0934 DEER PARK (516) 234-0929
BAYSIDE CLINIC (AQUATIC THERAPY) (718) 571-8389 IN-HOME PHYSICAL & OCCUPATIONAL THERAPY (718) 260-6792 OCEANSIDE (516) 726-4945 NEW YORK CITY (332) 267-0106
WWW.REDDYCARE.NET
136 Patient Phone Calls from 1 Postcard! Using variable data printing + call tracking, this multi-location clinic received 136 Patient Leads!
Have You Met Your Insurance Deductible This Year? Do you have a family insurance plan? Have you had surgery this year? Have you used your insurance more than usual? If you answered yes, you are more likely to have a $0 balance remaining on your out-of-pocket expenses. This means the cost could be minimal or completely covered by your insurance plan. Do you have unused money on your HSA account? Close to having met your insurance deductible for the year? Now is the time to come in for physical therapy! Are you feeling aches & pains? Need to work on your core? Let us help you get a head start going into 2022, before your deductible renews again. Start the new year off right, with Peak Performance Physical Therapy!
Lansing Clinic 7402 Westshire Drive Suite 105 Lansing, MI 48917 Okemos Clinic 2301 West Grand River Ave. Okemos, MI 48864
Dewitt Clinic 13105 Schavey Rd. Dewitt, MI 48820 Mason Clinic 132 S. Cedar St. Mason, MI 48854
YOUR HEALTH MATTERS TO US! • We will be taking temperature of everyone coming in. • COVID-19 screening questions at check-in. • We are following strict sanitary protocols by making sure every surface in our clinic is thoroughly cleaned and wiped down at all times. • We will be taking health protocols very seriously and will be doing our very best to ensure the highest levels of cleanliness and caution at all times.
Call Today To Schedule Your Appointment!
See our experts for Phenomenal Physical Therapy Services: • General Orthopedics • Pelvic Floor • Pediatrics • And Much More!
P: (517)-853-6800 F: (517) 853-6801
www.peakperformanceompt.com
4 Your patients see your postcard, take action, and contact your clinic.
29 Reactivated Patients in 30 Days! This clinic saw 29 past patients return for care from one direct mail postcard!
5 You enjoy a full clinic this holiday season Encourage your patients to take care of that nagging pain and enjoy the holidays with their family —pain free!
START YOUR CAMPAIGN TODAY!
Visit Our Online Store at PTMarketingStore.com
Contact Your Account Manager or Visit PTMarketingStore.com Now to Start Your New Year, New You Direct Mail Postcard Campaign!
HAYMARKET PHYSICAL THERAPY • ULTIMATE CLIENT
New Patients
Clinic Achieves 77% Increase in New Patients within 90 Days!
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This 3-Location Practice Tapped into a Wealth of New Patients with the New Ultimate Marketing System!
Kevin Rabago, LPTA and Owner of Haymarket Physical Therapy, was tired of lackluster marketing tactics that wasted time and money! Looking to take his clinic to the next level, he started collaborating with the marketing experts at Practice Promotions. With a combination of top-notch SEO, condition based Google Ads, and Patient Newsletters, they’re helping more people in their community than ever before! In 3 months, they increased their new patient volume by 77%, were able to track every lead, and are now hiring to keep up! HERE’S WHAT KEVIN HAS TO SAY... “I’ve sat through several marketing calls and typically the pushing nature of the presenter and the absence of how exactly they can prove how many new leads are being generated with their strategy sours the call. But my first call with Daniel Turner [of Practice Promotions] had a very personal feel. Absolutely genuine and nailed all aspects to how leads would be generated and how I would be able to track each and every lead. It made the decision easy and a slam dunk! Practice Promotions has surpassed my expectations, and since teaming up with them, I have needed to bring on 2 more clinicians to keep pace!”
MONTHLY NEW PATIENTS
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KEVIN RABAGO , LPTA, Owner
READY TO UPGRADE YOUR MARKETING? Connect With Your Account Manager Today + Learn What The Tools in the Ultimate System Can Do For Your Clinic!
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PODCAST EPISODE
PRODUCT SPOTLIGHT
Shop It Like It’s Hot: Gorgeous 2024 Postcard Designs to Fill Your Schedules
Secret to Practice Growth: How I Grew My Clinic From 1 to 7 Locations with Raj Suppiah
2024 is almost here! The New Year is a great time to remind patients to focus on their health! Check out these “New Year, New You” postcards that will FILL your schedules!
How did fellow Insider Circle member Raj Suppiah grow his Toronto-based physio practice from 1 location to 7 locations? The secret is a business mindset! Listen to his podcast episode now!
FREE STUFF!
FREE STUFF!
Download the FREE Social Media Calendar!
To hit your patient targets in 2024, you need to follow Practice Promotions’ proven roadmap. DOWNLOAD YOUR FREE 2024 ROADMAP NOW!
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