Consumers Subscribe To The Modern-Day Mailbox BY IAN BERESFORD
Board Converting NEWS INTERNET DIRECTORY
CORRUGATED REPLACEMENTS, INC. www.corrugatedparts.com
Mark Twain said there is no such thing as an original idea. He said we can turn old ideas into new, curious combina- tions, but he reckoned they are "the same old pieces of colored glass that have been in use through all the ages." Milkmen first showed up in Britain in 1860, arriving on horseback to deliver milk tins to people’s doorsteps. Newspaper and magazine presses sought to broaden their readerships and fund large printing runs through an- nual subscriptions in the late eighteenth century. Fast forward more than 200 years and direct-to-con- sumer retailers are now wielding the subscription box with a twist as their strategic prize-fighter in the battle for suc- cess. Now businesses from Netflix to Hello Fresh use the model, providing products and services on an ongoing ba- sis, to build brand loyalty and focus on customer retention. It just shows that we needn't worry about the novelty of ideas. And that innovation does not need to be new or original. It just needs to be valuable. Rekindling Popularity At one time, opening an online store and offering deliv- ery was a way for retailers to stand out. But now, the digital marketplace is crowded, and shoppers expect much more. To make a mark, your company must stay on top of e-com- merce trends and consumers' expectations. For many companies the COVID-19 pandemic set off a period of head-spinning change. They realized they could move faster than they ever thought possible. They went digital in a matter of days, not years. They offered new ser- vices almost overnight. Recent estimates suggest that E-commerce will register more than $6.5 trillion in sales by 2023, representing 22 percent of global retail sales. To capitalize on this, E-com- merce business owners will benefit from rethinking their channel strategies and focusing on building their brands. The subscription mailbox phenomenon – monthly mys- tery shipments of curated products – is not going away any time soon. To move the needle in online shopping, you'll need to know what trends impact consumers' behaviors and how you can leverage them. Consumers value the ease, convenience, and additional extras they can access A continuous stream of packaging innovations is just not viable. Still, you can ensure you do not fall behind the curve in consumer expectations. Ease of opening has long been a packaging concern for many shoppers. Any dis- cerning pack specifier or brand will know that packaging should never be a frustrating barrier to a product. Even when opening a special occasion gift or an exciting online subscription box, the initial buzz can quickly turn to exas- peration with a seemingly impenetrable pack. CONTINUED ON PAGE 32 through subscriptions. Packaging Innovations
Corrugated Replacements, Inc. is a production powerhouse that manufactures high quality machine parts and replace- ment parts for the corrugated and paperboard converting industries. CRI can redesign, engineer, and manufacture any part while providing a rapid turn-around rate, keeping machines running at their peak performance and limiting down time.
C.U.E., INC. www.AnvilCovers.com
Makers of single and dual-width Timesaver® Anvil Covers, the premier urethane anvil cover for corrugated die cutting. Timesaver® covers feature construction of solid steel back- ing and solid steel locking components to ensure a precise fit every time. C.U.E., Inc. also offers Dura-Latch and Cor- Lock anvil covers, and urethane Lead Edge Feed Wheels.
EMBA www.embausa.com
The EMBA group supports a complete line of corrugated converting machinery for the worldwide market. EMBA’s Quick Set technology enables the highest productivity across a broad range of converting equipment, from mini to super jumbo. EMBA also includes the McKinley jumbo line of flexo folder gluers and rotary die cutters as well as ser- vice, rebuilds and upgrades for both EMBA and McKinley.
EAGLEWOOD TECHNOLOGIES, LLC www.eaglewoodtech.com
Eaglewood Technologies provides the award winning Sitex- co Laser Systems, Sanilox™ Systems and Sani-Blast™ Mobile Service. All systems are safe for the environment and pro- vide proven tested results. Sitexco Laser Systems are the latest technology in anilox roll cleaning and are perfect for packaging and label printers.
ESKO www.esko.com
ArtiosCAD and Kongsberg are the most trusted names in CAD/CAM solutions. Esko’s ArtiosCAD is the most widely used CAD software in the world. Esko’s Kongsberg series of tables brings you reliable, outstanding quality for sample- making and short run production.
DOMINO www.dominodigitalprinting.com
Domino is a leading manufacturer and distributor of digital printing and product identification solutions. Celebrating its 44th year, Domino is headquartered in the UK and North America headquarters are Illinois. Domino has 25 subsid- iaries, representation in over 120 countries, and over 2,900 employees worldwide .
www.boardconvertingnews.com
30
January 2, 2023
Made with FlippingBook Digital Publishing Software