Brits Least Likely To Prioritize Sustainability When Gift Buying A new survey of consumers living in Europe has revealed that Brits are the least likely in Europe to prioritize sustain- ability when gift buying this Christmas. While more than half of UK consumers (57 percent) claim a sustainable lifestyle has become more important to them over the last two years, the cost of living is impact- ing our green efforts. This year, UK consumers are actively avoiding paying more for gifts that have less impact on the environment, with one in four (37.9 percent) unwilling to spend anything more on a gift if it were sold in recyclable packaging. Across Europe, Italian consumers are the most eco-minded, with three-quarters (74 percent) willing to pay more for presents packaged in recyclable materials. This is closely followed by consumers in German (71 percent), Spain (69 percent) and France (64 percent) – all of which are willing to pay to protect the environment and reduce unnecessary packaging. When it comes to what kind of packaging shoppers pre- fer, the study reveals that UK consumers much prefer to buy gifts packaged in paper and cartonboard (54 percent) with a further 18 percent preferring corrugated cardboard. In fact, cartons and cartonboard are streets ahead of other packaging forms, such as plastics (5.5 percent), glass (4.4 percent), metal (2.6 percent) and foil (2.5 percent). The study, on behalf of Pro Carton, the European Asso- ciation of Carton and Cartonboard manufacturers, asked more than 5,000 consumers, including 1,008 UK consum- ers, about their Christmas shopping preferences. It formed part of a wide-ranging survey into consumer views on the biggest issues impacting climate change today – from de- forestation to transportation and packaging, against other global concerns such as the war in Ukraine, Covid-19 and the economic crisis. There is also more good news for the environment, as the research also reveals that once the festivities are over most shoppers are keen to do what they can to recycle. More than half of UK consumers (51 percent) will ensure all materials are separated and recycled, with just over a quarter (26.2 percent) only recycling if there is enough room. Unfortunately, the UK still ranks behind its Europe- an counterparts with consumers in Germany (60 percent), Spain (59 percent) and Italy (59 percent) taking the top spots on the recycling leaderboard. Winfried Mühling, Marketing and Communication Di- rector, Pro Carton says, “It is heartening to see that more than half of UK consumers will commit to ensuring their gift wrapping is recycled this Christmas, with many shop- pers clearly not ignoring concerns about the environment. Choosing the right packaging material remains key. Gift wrap made from paper instead of plastic foil and recycled separately in the paper and carton stream makes a big dif- ference. It is clear that the majority of shoppers want to do
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SUN Automation Group is the global leader in providing innovative solutions to the corrugated industry. SUN engi- neers and builds the SUN625 Rotary Die Cutter, provides sales, service and support in North and Central America for Latitude Machinery Corporation, manufacturer of Mini to Jumbo FFG and RDCs. Additionally, SUN is the North Amer- ican, UK and Ireland sales and service provider for Para Machinery’s line of equipment, and is the North American sales provider for Highcon. SUN also powers the corrugat- ed industry’s premier IIoT platform, Helios, and is the OEM source for Langston/Staley equipment parts and service. THACKER INDUSTRIAL SERVICE COMPANY www.thackerindustrial.com Specializing in corrugated machinery, T.I.S.CO. offers quali- ty-made products, support services, and more. T.I.S.CO. has a reputation of dependability, not only in the product, but in service and support. With more than 25 years’ experience, T.I.S.CO. installs equipment and machinery, moves or sets up entire plants, rewires and rebuilds - all over the world. VT GROUP www.vtgrouponline.com VT offers prepress services for the POP display and corru- gated shipping container industry including graphic design, optimized digitally imaged printing plates and innovative pre-mounting solutions. Our large-format digital printing fa- cility (Digital Impact) is a leading short-run manufacturer of distinctive POP displays and signage where litho-like graph-
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WPR Services was established in 2016. What originally start- ed as a technical services company expanded its product offerings to include a machine center learning platform POWtalk™. Our analysis of video, audio, machine metrics, employee ergometrics, and person to person conversation provides a way to identify safety and process inefficiencies.
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January 2, 2023
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