Campaign highlights The past few months around the globe with Zonic PR
Zonic Group is a consultancy bridging technology and business – an assured route to opinion formers, channels and markets covering the Tech sector. With extensive experience in assisting clients with their market entry initiatives plus international PR and Digital Marketing, our results orientated approach has supported the global expansion of the IT industry over two decades. Our core offering combines business wisdom and global contacts accumulated over 20 years experience in the IT marketplace – wisdom needed now more than ever, according to today ’ s financial opinion. This accumulated experience makes an integrated, continuously evolving entity – able to adapt and respond to each client ’ s specific situation and need. It adds up to a comprehensive portfolio of ways we can help your business – singly or as an integrated global package.
Apstra® Intent - Based Networking increases application availability and reliability, simplifies deployment and operations, and dramatically reduces costs for Enterprise, Cloud Service Providers, and Telco data centers. Apstra empowers Intent - Based Data Centers through its pioneering Intent - Based Networking, distributed system architecture, and vendor - agnostic overlay. Headquartered in Menlo Park, California and privately funded, Apstra is a Gartner Cool Vendor and Best of VMworld winner.
For more information visit: www.apstra.com or follow us on twitter @ApstraInc.
Media coverage to date: During 2019 Zonic have organized PR activities across the globe alongside many major industry events including OCP, VMWorld US and Europe and spotlight events including the Bloomberg launch, CxO Roundtables and NetEvents Global San Jose. Briefings have been conducted with key press such as Forbes, Light Reading, SDX Central, Data Center Knowledge, Computer Weekly, ZDNet and InfoWorld to name just a few and leading analyst groups including IDC, Gartner, Futuriom, Heavy Reading, GlobalData, Bloor Research and 451 Research. During the last 6 months of this year Zonic have generated over 135 pieces of qualitative press coverage. In addition, 8 by - line articles and blogs have recently been published, with another 3 in progress which will appear in key publications during early 2020.
Please use the link below to access the 2019 coverage report: https://docs.google.com/spreadsheets/ d/1zJUqjTUootykCLHoMqalOpGc7ufLoQpnPVQrMHi4Yro/edit#gid=0
Useful coverage stats for the month of Oct 2019 – 4 Nov 2019 In the one month period in October Apstra received 115 mentions in online publications, news outlets and blog coverage. The major spike in the number of mentions after 6 October correlates with the exposure from NetEvents Global San Jose on 3rd & 4th October and the success from winning the NetEvents Cloud and Innovation Award.
The Share of Voice report highlights Apstra continues to obtain the lions - share of industry coverage compared with competitors
The sentiment report reveals there is a high percentage of positive coverage with zero negative mentions.
This automatically generated word cloud below depicts key words most commonly seen in Apstra coverage, useful for SEO and social media hashtags – not surprisingly data center and Cloud are the most prominent. However in future as the new messaging for Apstra evolves Zonic will be watching closely to make sure ‘ networking ’ and ‘ network ’ s more dominant.
Apstra ’ s vision is now to be THE Automated Operating System of choice for networking—not just the DC as briefed earlier this year
Apstra chose Zonic PR to take them on a journey to achieve this vision and to be recognised in the industry as the leader in intent based networking …
Bloomberg launches Bloomberg Television ’ s Media Production Networking New London Building with Apstra Bloomberg ’ s Television is Bloomberg ’ s Media ’ s global business and financial television network, available in more than 437 million households worldwide. When Bloomberg Television opened its state - of - the - art broadcast facility located in the company ’ s new European Headquarters in London earlier this year, network engineers from the company ’ s IT infrastructure team collaborated with Apstra to successfully pilot its technology in order to gain visibility across, and more effectively manage, the network fabric supporting the building ’ s media production systems. Using Apstra ’ s library of probes, Bloomberg ’ s network engineers have been able to quickly run specific tests against different services running over the BTV media production network. This has improved the team ’ s operational efficiency, has made it easier for them to answer questions around network health and performance, and has let them take preventative action long before they are apparent to the network ’ s users – Bloomberg ’ s, Television ’ s production staff.
This project was something Bloomberg and Apstra were proud of and worthy of launching in style. A launch event was held at the prestigious NED Hotel in the city of London. Senior execs from Apstra presented the project to top tier European media and analysts followed by a Q&A. A documentary was filmed “ talking heads ” style with interviews from C - Level execs from Apstra and analysts from IDC and GlobalData – providing insight into what is unique and innovative about this project for business transformation driving the mandate for datacenter infrastructure. The documentary was promoted worldwide with subtitles translated in to Japanese to achieve maximum impact in this target country and provide an “ asset ” for the local sales team.
The depth and quality of coverage speaks for the success of the event.
Sample coverage from the Bloomberg launch
Building the product roadmaps - Two product launches in 2019
A series of briefings were conducted with press and analysts for 3.0 and 3.1 product launches throughout 2019. For 3.1 launch a live broadcast presentation was held at NetEvents in Barcelona to 35 EMEA press and analysts followed by a Q&A. The media coverage has been wide and varied.
Apstra builds momentum ….. Interoperability with VMware NSX and OPEX calculator all in one month – supporting the overarching message ‘ software first ’ to avoid vendor lock in
A series of industry events from August to the end of 2019 made sure Apstra was in the limelight:
NetEvents CxO Round Table
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Open Compute Project (OCP)
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VMWorld North America
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VMWorld Europe
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Nutanix .NEXT
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NetEvents Global Media Summit, San Jose
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CxO Roundtable, at the Gherkin, London, September 25th, 2019
This event provided the opportunity for Apstra to “ network ” informally with senior industry execs from the financial sector PLUS brief key press and analysts throughout the EMEA region, content for two documentaries were also filmed.
The first round - table “ Financial Technology Trends, Opportunities, and Real - World Concerns ” was introduced & Chaired by Daniel Garcia, Global Corporate Banking – Senior Research Analyst, IDC Financial Insights The second round - table: “ Locks Won ’ t Keep You Safe: The Cybersecurity Implications of Digital Transformation ” was introduced & chaired by Brian Lord OBE, Managing Director, Cyber, PGI (former GCHQ Deputy Director for Intelligence & Cyber Operations)
Global IT Summit “ Innovators in Cloud/Datacenter, AI, CyberSecurity, IoT, 5G & Mobile Technologies ”
San Jose, California October 3rd & 4th, 2019
NetEvents Global, San Jose 3rd & 4th Oct 2019
A series of 30 minute face to face briefings with press and analysts from around the globe in just 48 hours: • 60+ Press and Analysts Press Briefed • 35+ Countries • 100+ Publications and Analysts • 2 panel sessions – “ Welcome to the Multicloud: One Cloud Provider Can ’ t Fit All. Here ’ s how the Industry is Responding ” and “ Hyperscale for Enterprises: You Don ’ t Need to be Google or Facebook to Achieve Data Center Greatness ”. • Keynote panel session with David Cheriton “ How Long is the Road to AI? ” led by Jeremiah Caron, Global Head of Research and Analysis—Technology Group, GlobalData. Also participating were Ravi Chandrasekaran, SVP, Enterprise Networking Business, Cisco and Nick McMenemy, CEO and Founder, Renewtrak. • Podcast and video documentaries to be broadcast from January 2020 INNOVATION LEADERS The winners of the NetEvents Innovation Awards 2019 – Cloud/ Datacenter, IoT & CyberSecurity were announced at the NetEvents Global IT Summit & Awards Dinner at the Hayes Mansion, San Jose, California, USA. These prestigious awards celebrate the year ’ s most significant innovative start - ups and established companies in the fast - growing Internet of Things (IoT), Cloud/Datacenter and Cybersecurity arenas. All money raised from the award entry fees is being shared between three charities: Prostate Cancer Research, STEM and UNICEF. This year ’ s charitable contributions brought the total raised to date to over $137,000. The Innovation Leader – Cloud/Datacentre Award – presented by Brad Casemore, Research Vice President, Datacenter Networks, IDC – went to Apstra. Brad Casemore commented: “ All the nominees were excellent, deserving of candidacy. I chose Apstra because the vendor is helping to lead the charge toward increasingly cognitive and autonomous networking for the cloud - era datacenter. It ’ s solution addresses the agility, flexibility, scale, and simplicity that next - generation DC networks will require ”. Caroline Donnelly, Senior Editor, UK, Computer Weekly, added: “ Apstra stood out for me ... as a really good example of a company trying to meet enterprises where they are on their journey to the cloud by providing support for their existing NSX deployments, so they can tap into hybrid and multi - cloud setups in a safe and secure way ”.
Sample of media briefed at NetEvents Global IT Summit
Apstra media briefing schedule
Sample Coverage so far from NetEvents San Jose …..
Other prominent coverage ……..
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