This project was something Bloomberg and Apstra were proud of and worthy of launching in style. A launch event was held at the prestigious NED Hotel in the city of London. Senior execs from Apstra presented the project to top tier European media and analysts followed by a Q&A. A documentary was filmed “ talking heads ” style with interviews from C - Level execs from Apstra and analysts from IDC and GlobalData – providing insight into what is unique and innovative about this project for business transformation driving the mandate for datacenter infrastructure. The documentary was promoted worldwide with subtitles translated in to Japanese to achieve maximum impact in this target country and provide an “ asset ” for the local sales team.
The depth and quality of coverage speaks for the success of the event.
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