September 2021
WHAT I DID FOR MY SUMMER VACATION
Remember the first day of grade school, when we were tasked with writing the most glorious of essays: “What I Did for My Summer Vacation”? I thought that was a perfect title for this issue of my newsletter. The first photo shows my son, Carson, and me in Sun Valley on the Galena Summit of Idaho. The altitude is right at 8,700 feet and made for a nice adventure for the two of us. We camped along the central part of the state in towns like Salmon (home of none other than Sacagawea), Challis (which sits on the River of No Return named by Lewis and Clark), and the town of Hailey that actor Bruce Willis used to call home. I credit Carson for urging me to take this camping trip with him. I am so glad he did!
I also had a chance this summer to visit my hometown of Coeur d’Alene and take my dad pike fishing. He’s the one holding up the monster pike in the picture. I know a chip off the old block when I see one. My dad and Carson each pulled in three of these monsters and I went without a bite. I guess chips off the old block can skip generations. Oh well, the joy for me was definitely in the journey.
My assistant, Joelle, insisted on holding me to my vacation calendar even when I was having second thoughts. She says I’m better at this encouraging and coaching business when I take a little time off to reflect and recharge. Get ready for me to become absolutely amazing at what I do, because this was just the first of many such vacations! I won’t lie
and tell you I just unplugged and automatically found utopia. It wasn’t that simple for me after a lifetime of overworking. I did begin to understand, however, that things other than work are also very important. The climb to the top of Galena Summit with Carson and watching Dad pull that pike fish out of the lake were priceless.
What did I do for my summer vacation this year? I changed the rest of my life for the better by unplugging and regaining some of that childhood enthusiasm for nature, relationships, and a renewed sense of adventure. I’ll be starting to plan my winter vacation soon.
What I failed to tell you is that this amazing journey was the first vacation longer than two days that I had taken in over 10 years. For many years, the motto of “all work and no play” was a badge of honor to me. However, as I get older, I understand what they mean by youth being wasted on the young. Overworking and missing out on important relationships is no badge of honor. If you aren’t taking time off on a regular basis, please start. These memories with my son and dad will last a lifetime and beyond. The final photo from my summer vacation adventure is of me in my new custom hat from Jaxonbilt Hat Company in Salmon, Idaho. It is a one-of-a- kind souvenir and the perfect way for me to remember the summer of 2021.
-Dave Tester
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plan for every area you want to optimize — whether you have an ongoing problem or that area of the business simply isn’t running smoothly. Coming back to the marketing campaign example, let’s say the campaign was poorly targeted and now you’ll miss your Q2 sales goal. You’re just not reaching your ideal customers. Why? Maybe you’re missing key data — the demographic data was wrong or out of date, or you’re leaning too heavily into the wrong platform (i.e., you’ve used Instagram when Facebook would have made more sense). Fill in the holes and re-strategize. It may be as simple as realigning the campaign or starting over. The same applies to systems and processes within your business. FOLLOW YOUR ROAD MAP It may sound simple, but it rarely is. You need the tools, resources, and support of your team (just as your team needs your support) to put your plan into action. If you want any part of your business to become optimized, the pieces must fit together. If your team needs help, get them that help. The road map should also offer flexibility in the event that you run into any roadblocks, and it should have enough guidance to get your business from point A to point B. The plan needs to be detailed but not too detailed because you don’t want to give yourself room to cut corners (which can be tempting when you want to save time and/or money). When you cut corners, you’re liable to miss a step, which could end up setting you back or putting you right where you started. Optimizing your small business isn’t easy, but if you want it to run the way you intended, it’s absolutely necessary. Walk through these steps and you’ll achieve that wonderful thing called optimization.
TESTER-
MONIALS Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit GoDaveTester.com for more details.
“Your approach to cold calling is fantastic, you ask great questions and when the prospect gets off the phone with a call like that it almost makes them feel good about talking to salespeople. We love it!” –Rich & Grace Orban Realtors. EXP Realty LLC
Check out Dave’s new book, “Fearless Communication: How to Energize Your Team for Success on the Phone”
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5 WAYS TO FIT EXTRA MOVEMENT INTO YOUR DAY
If you’re restless at your desk, extra exercise and movement might be exactly what the doctor ordered. Even just a little bit of unplanned movement every day can help boost your mood and maintain good blood circulation. Here are five ways you can fit in extra movement without losing your productivity! NO. 1: PARK FARTHER AWAY. It might be more convenient to park as close to your destination as you can, but parking farther away can add some extra steps. It’s a small difference that certainly can’t replace regular cardio, but it doesn’t hurt either! NO. 2: DRINK MORE WATER. Drinking plenty of water is healthy for flushing out bacteria in your system, but it’s also a great way of helping you get up from your desk. The more water
you drink, the more times you’ll have to refill it in your kitchen or at the watercooler. And, on your way back to your workspace, take the long way around to say hi to your coworkers! NO. 3: STRETCH IN DOORWAYS. Our shoulders and neck can quickly get sore from the amount of time we spend slouching in front of our screens. An easy way to relieve the stress is to press your hands on either side of a door frame, then lean forward as far as you can. If you don’t have a doorway to use, you can try doing shoulder shrugs or neck rolls right at your desk to ease some stress or even just clear your head.
ground one at a time. Squats and lunges are also easy to do but may require more flexible clothing than you’re wearing and a space where you can move freely.
NO. 5: WALK FOR ALL OF YOUR PHONE CALLS.
Sometimes, people start walking naturally while they’re on a phone call. Why not make it an intentional movement every time you take a call? Studies show that walking will keep your body in high gear by encouraging energy and productivity!
NO. 4: DO MORE CALF RAISES. One of the easiest exercises to do in public or at home are calf raises. Do this by simply raising your feet high off the
Tomato Basil Soup GG Gretchen’s Kitchen (My mom’s secret recipe)
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Ingredients
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10–12 Roma tomatoes Olive oil for drizzling Kosher salt, to taste Black pepper, to taste 1 large yellow onion, chopped 2 garlic cloves, pressed
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1 28-oz canned crushed tomatoes 4 cups chicken stock 1/4 cup fresh basil, plus more for garnish 1/4–1/2 cup heavy cream Asiago cheese, shredded
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208-707-9807 Learn more: GoDaveTester.com Office Locations: Boise, Idaho and Las Vegas, Nevada
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Red pepper flakes
Directions 1. Preheat oven to 400 F. Cut tomatoes in half, lengthwise. Remove seeds and pulp. Arrange on a baking sheet lined with tin foil, drizzle with olive oil, and sprinkle with salt and pepper. Roast until skins are wrinkled and lightly browned. Set aside. 2. In a large stockpot, heat olive oil (coat pot). Add onion and garlic and cook until translucent. 3. Add red pepper flakes to taste, crushed tomato, and chicken stock. Bring to a boil and add roasted tomatoes. Add 1/4 cup fresh basil and let simmer for up to an hour. 4. Transfer to a blender (small batches) and blend until smooth (cover blender with a towel and leave room for steam). Once the soup has reached desired consistency, add the preferred amount of cream and mix. 5. Serve with more basil and shredded Asiago cheese.
Corner Post MINISTRY
If you would like to listen to Dave’s spiritual podcast, visit CornerPostMinistry.com.
Every good gift and every perfect gift is from above, coming down from the Father of lights with whom there is no variation or shadow due to change. – James 1:17
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What I Did for My Summer Vacation
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5 Ways to Keep Yourself Moving
Tomato Basil Soup
3 Necessary Steps to Optimize Your Business
IS YOUR BUSINESS RUNNING THE WAY YOU WANT IT TO? Follow the Road to Optimization
IDENTIFY THE PROBLEM If your business, in part or whole, is running inefficiently, you must identify the source of the problem. If you won’t hit your Q2 sales goal, there is a reason. For example, your current marketing campaign may have a kink in it — it may be poorly targeted and/or on the wrong platform, or maybe it’s just a bad offer. The challenge is getting to the actual source of the problem. It’s like back pain — you can throw painkillers at it, but the fundamental problem remains, and the pain will inevitably return. Find the source and you’ll be able to correct the problem.
Is your business optimized ? You might scratch your head and ask, “What does that even mean?” In terms of your business, it can mean a dozen different things. But let’s define it and make it concrete: Is your business doing what you want? While “small-business optimization” can mean a number of things, that first question, “Is your business optimized?” points you to other questions you need to ask: Have your marketing endeavors paid off? Are
your employees working cohesively as a team? Are you hitting your financial goals? If you can answer “yes” to these questions, then your business is likely optimized. However, if you’re answering “no,” then your business needs some work. Here’s how you can remove obstacles and achieve optimization.
MAKE A PLAN
Once you’ve identified the problem, you can create a plan to overcome it — and put your business on the path you intended. It’s important to have a
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