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plan for every area you want to optimize — whether you have an ongoing problem or that area of the business simply isn’t running smoothly. Coming back to the marketing campaign example, let’s say the campaign was poorly targeted and now you’ll miss your Q2 sales goal. You’re just not reaching your ideal customers. Why? Maybe you’re missing key data — the demographic data was wrong or out of date, or you’re leaning too heavily into the wrong platform (i.e., you’ve used Instagram when Facebook would have made more sense). Fill in the holes and re-strategize. It may be as simple as realigning the campaign or starting over. The same applies to systems and processes within your business. FOLLOW YOUR ROAD MAP It may sound simple, but it rarely is. You need the tools, resources, and support of your team (just as your team needs your support) to put your plan into action. If you want any part of your business to become optimized, the pieces must fit together. If your team needs help, get them that help. The road map should also offer flexibility in the event that you run into any roadblocks, and it should have enough guidance to get your business from point A to point B. The plan needs to be detailed but not too detailed because you don’t want to give yourself room to cut corners (which can be tempting when you want to save time and/or money). When you cut corners, you’re liable to miss a step, which could end up setting you back or putting you right where you started. Optimizing your small business isn’t easy, but if you want it to run the way you intended, it’s absolutely necessary. Walk through these steps and you’ll achieve that wonderful thing called optimization.
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MONIALS Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit GoDaveTester.com for more details.
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