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3 Necessary Steps to Optimize Your Business
IS YOUR BUSINESS RUNNING THE WAY YOU WANT IT TO? Follow the Road to Optimization
IDENTIFY THE PROBLEM If your business, in part or whole, is running inefficiently, you must identify the source of the problem. If you won’t hit your Q2 sales goal, there is a reason. For example, your current marketing campaign may have a kink in it — it may be poorly targeted and/or on the wrong platform, or maybe it’s just a bad offer. The challenge is getting to the actual source of the problem. It’s like back pain — you can throw painkillers at it, but the fundamental problem remains, and the pain will inevitably return. Find the source and you’ll be able to correct the problem.
Is your business optimized ? You might scratch your head and ask, “What does that even mean?” In terms of your business, it can mean a dozen different things. But let’s define it and make it concrete: Is your business doing what you want? While “small-business optimization” can mean a number of things, that first question, “Is your business optimized?” points you to other questions you need to ask: Have your marketing endeavors paid off? Are
your employees working cohesively as a team? Are you hitting your financial goals? If you can answer “yes” to these questions, then your business is likely optimized. However, if you’re answering “no,” then your business needs some work. Here’s how you can remove obstacles and achieve optimization.
MAKE A PLAN
Once you’ve identified the problem, you can create a plan to overcome it — and put your business on the path you intended. It’s important to have a
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