“YOU NEED TO GET TO THE CORE OF WHAT THEY WANT. YOU HAVE TO KNOW THE RIGHT QUESTIONS TO ASK: WHAT DO YOU LIKE ABOUT THIS? WHAT DO YOU NOT LIKE ABOUT THAT? THEN YOU EXTRAPOLATE FROM WHAT THEY SAY AND CREATE SOMETHING THAT REFLECTS THEIR THINKING. YOU REALLY DO HAVE TO LISTEN BETWEEN THE LINES, BECAUSE THE PROJECT IS ALL ABOUT THE CLIENT.”
- Clint Johnson, Principal
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