3 Ways Building Websites Is Like Managing a Landscape Design Project
Just like a landscape design project, launching a new website is not a quick feat by any means. It is a process that takes months of planning, preparation, and hard work! Over the last 13 years, I’ve worked on creating new websites for countless companies. Here are three ways that building a website is just like managing the process of a landscape design project. 1) The results will take time. A landscape can take years to fully mature, right? The same is true with Search Engine Optimization. You likely won’t see your website ranking immediately after launching. Rankings will slowly increase over time, but it can take months for your website to reach its highest potential. It is always best to plan for a website to launch at minimum three months before you need to be getting more leads, which for landscapers is typically in January or February. By planning ahead, your website is likely to get you leads when you need them! 2) Photography is critical. Great photos really set you apart from other landscapers, and similarly, amazing photos can amplify the quality of a website. It’s never too early to start capturing photos of your work. In fact, it is best to get new photos of completed projects taken at least once
a year. When we build websites, we have to put the best photos forward because those photos will sell the client’s work.
3) Consider the time involvement. Just like starting a landscape design project, creating a website is a huge undertaking. Not only for the company you hire to build it but also for you! Similar to how a landscape designer would work closely with the client on their design project, we work closely with our landscaping clients to ensure we are providing them with a product they are happy with. We want to ensure it speaks to the client and their customers. When signing on to create a website, make sure it is a time of year that you are able to devote 1–3 hours to the site each week.
If you’re considering getting ready for a new website, consider these aspects of the process. Be ready to make a time commitment, be patient, and have FUN! Your website is a creative and strategic extension of your business.
– Rebecca Chambers
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