The Real Deal Collective is a six-month executive growth program that fosters collaboration and innovation to grow businesses. Created and conducted by program instructor Gene Hopper and financial strategy expert Sherry Dale, the program provides education, access to capital, business planning and an influential network of resources to directly address barriers where businesses typically get stuck. Combined, Hopper and Dale have a plethora of credentials and experience. Hopper has launched four of her own companies, secured a patent and commercialized diagnostic and technology products on a national scale. Dale is a certified public accountant, and she has owned, founded and built companies in professional services, real estate, retail, wholesale, technology and financial services. Along with Hopper and Dale, students of The Real Deal Collective will learn from 20 different CEOs and business owners, who will walk them through six different modules of business. With nearly 40 program alumni, the program now has two different registration options: one for general business and one specifically for food and beverage services. For general business, registration is due by August 1. A virtual information session will be held on July 17 for the THE REAL DEAL COLLECTIVE HELPS STRENGTHEN BUSINESSES FROM THE INSIDE OUT
program, with classes set to begin August 9 and conclude in December. For food and beverage, The Real Deal registration deadline is July 15. Once registered, participants will be able to begin the program, with modules covering topics from company finances to leadership within the company. Module one covers strategy, vision, values and metrics, with subcategories in management tools, building a business and company culture. Module two covers finances, while module three discusses operational excellence. Attendees learn about marketing and sales in module four, such as brand, ideal clients and building up sales. In module five, the curriculum covers leadership and management. Finally, module six consists of presentation preparation, final presentations and graduation from the program. Upon graduation, each participant will be able to walk away from the program with a custom designed, three-year playbook tailored to their business’ greatest needs. With this playbook, the student can refer to their personal vision for their company when in times of need. The Real Deal Collective is a cohort of Hopper and Dale’s co-owned company, Mettise, which also focuses on the further development of business leaders through playbook strategy management systems, training, business and executive coaching and more. Whether small or large, any company is welcome to register for The Real Deal Collective to help build business and tackle obstacles holding them back from reaching full potential and success.
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