Equip Exposition is the annual event dedicated to growing landscapers’, hardscapers’, manufacturers’, and dealers’ businesses.
2025 SPONSORSHIP & ADVERTISING
STAND OUT FROM THE CROWD AT EQUIP OCTOBER 21-24, 2025 KENTUCKY EXPOSITION CENTER LOUISVILLE, KENTUCKY WWW.EQUIPEXPOSITION.COM
Equip Exposition can support your year-round marketing efforts, including digital advertising, pre-show outreach, and event promotion. Inquire with our team regarding these opportunities – we want to help your marketing campaigns with our audience reach. DIGITAL & PRINT OPPORTUNITIES Equip Expo App, Push Notifications, Digital Billboards, Enhanced Online Booth Listings, Ad Re-targeting, equip Magazine
EVENT OPPORTUNITIES Arena Concert, Welcome Reception, Opening Keynote, Fun Run and Walk, Women’s Leadership Reception and much more
ON-SITE OPPORTUNITIES Show Bags, Lanyards, Window Door Clings, Floor Graphics, Staircase Wraps, Equip Golf Experience and much more
DIGITAL & PRINT OPPORTUNITIES
Equip Exposition Title App Sponsorship $20,000 – Exclusive Sponsor Sponsor Logo: Splash Page, Top Banner Ad, Navigation Menu, App Ads in Direct Mail brochures, Multiple Eblasts, On-Site App Promotion and Show Directory. Press Release: Title Sponsorship recognition in the App announcement Push Notifications to Attendees: One sent a week before Equip Expo and another sent on Thursday during the show. Rotating Banner Ad: at the bottom of the Navigation Menu and can rotate between two different images. Availability: The App will be launched in April of 2025.
$1,500 PER CUSTOM PUSH NOTIFICATION Wednesday $1,500 10AM 11AM 12PM 2PM Thursday $1,500 10AM 11AM 12PM 2PM Friday $1,500 10AM 11AM 12PM 1PM
Reach our audience with app push notifications. This opt-in service keeps our attendees socially involved, even when they don’t have the mobile event app open. Alert buyers to your show specials, new products and more. A great way to drive traffic to your booth. We’re limiting them to three per day, so act now!
Digital Advertising $3,500 – $5,500
Incredibly high-profile digital marketing in two heavily traveled locations in Louisville. One unit is on the heavily traveled I-65 corridor from downtown to the airport, directly across from the Kentucky Exposition Center where Equip Exposition is held. The other unit is an incredible location in the heart of downtown Louisville. Located on a very busy corner of Jefferson and 2nd Streets, providing a very captive audience. The unit is on the Kentucky International Convention Center, located within two blocks of the KFC YUM! Center Arena and the Bourbon District with numerous distilleries. Within two blocks of the Fourth Street Live! entertainment district.
Kentucky Exposition Center I-65 Corridor from downtown to the airport
Kentucky International Convention Center The corner of 2nd and Jefferson Streets
EMAIL TODAY! kwilliams@equipexposition.com
DIGITAL & PRINT OPPORTUNITIES
Equip Magazine The tradeshow’s official publication – equip – has a mission to inform and to build excitement for show attendees — past, present, and future — on the latest business, technological trends and advancements in the landscape, outdoor living, and equipment industries. equip magazine serves as a year-round resource and point of connection for the greater outdoor power equipment community–including landscapers, dealers, hardscapers, and construction professionals. It provides preview of Equip Exposition, with practical, tactical, take-home lessons cultivated from exhibitors, speakers and attendees—encouraging them to return year-after-year.
DISTRIBUTION: • 100,000 printed and distributed in advance to past tradeshow attendees and current-year registrants • Additional distribution on-site at Equip Exposition • 150,000 distributed digitally ADVERTISING: • Full-page: $8,000 • Spread: $12,500 • Premium Positions — Gatefold Cover 2, Cover 3, Cover 4: $9,000 • Center Spread: $14,000 GUIDELINES: Dimensions – Full Page Trim Size: 7.75˝ wide x 10.5˝ high Bleeds: .125˝ Size with Bleeds: 8˝ wide x 10.75˝ high Dimensions – Full Page Spread Trim Size: 15.5˝ wide x 10.5˝ high Bleeds: .125˝ Size with Bleeds: 15.75˝ wide x 10.75˝ high
Preferred file format: PDF/X-4:2008
DEADLINES: Space Deadline: June 15, 2025 Material Deadline: June 15, 2025 Publication Date: Fall 2025
Advertising in equip magazine is one of the best ways to promote your company to the industry. Contact Bethany Murphy at bmurphy@opei.org or 732-804-7166 to book your space today.
CONTACT: BETHANY MURPHY bmurphy@equipexposition.com • (732) 804-7166
DIGITAL & PRINT OPPORTUNITIES
EQUIP AD RE-TARGETING Reach the right audience of landscapers, hardscapers, manufacturers, and dealers businesses Ad retargeting is one of the most effective forms of digital advertising—offering you the opportunity to strategically serve highly relevant ads to the right audience at the right time. Stay top-of-mind: Keep your message in front of our audience year-round. Boost your event impact: Reach attendees before, during, and after the event. Analyze your results: Use real-time data & analytics to track performance and optimize your ROI.
Select a Retargeting Campaign
DURATION: 3 Months
Display Campaign $4,500
Video Campaign $4,500 YouTube and Google Network
Extend campaigns for $1,500 per month.
How it Works Ad Re-targeting uses simple Javascript code to identify visitors of equipexposition.com and reach them with ads wherever they go online. By showing relevant, targeted ads to past equipexposition.com visitors, you increase brand awareness and drive online engagement with your ideal customer.
Step 1 Internet users visit the Equip Expo website.
Step 2 The user exits the Equip Expo website.
Step 3 Website visitor sees your ad wherever they go online.
Step 4 Visitor clicks your ad and visits your website or landing page.
YOUR WEBSITE
YOUR AD
YOUR AD
YOUR AD
Reporting Track results in real-time Live, shareable report tracks campaign results including:
Number of impressions
Clicks
Geographical locations
CONTACT: BETHANY MURPHY bmurphy@equipexposition.com • (732) 804-7166
DIGITAL & PRINT OPPORTUNITIES
EQUIP AD RE-TARGETING Display Advertising Specifications File Types:
Acceptable File Format: .png, .jpg, .gif. The maximum file size of each creative that can be uploaded to Feathr is 200MB. Landing Page: www.example.com Recommended sizes for display ads: Medium Rectangle (300 × 250) Large Rectangle (336 × 280) Leaderboard (728 × 90) Half Page (300 × 600) Large Mobile Banner (320 × 100) Additional Options: Wide Skyscraper (160 × 600) Billboard (970 × 250) Standard Banner (468 × 60) Square (250 × 250) Mobile Leaderboard (320 × 50) Video Advertising Specifications
Large Rectangle (336 × 280)
Medium Rectangle (300 × 250)
Large Mobile Banner (320 × 100)
Leaderboard (728 × 90)
Half Page (300 × 600)
Landing Page: www.example.com 6-Second Non-skippable Videos: 1920 x 1080 pixels (horizontal) Unlisted or public YouTube Link: _____________ 1080 x 1920 pixels (vertical) Unlisted or public YouTube Link: _____________ 30-Second Skippable Videos: 1920 x 1080 pixels (horizontal) Unlisted or public YouTube Link: _____________ 1080 x 1920 pixels (vertical) Unlisted or public YouTube Link: _____________
For skippable videos: 30 seconds is recommended 1080p (Full HD)
CONTACT: BETHANY MURPHY bmurphy@equipexposition.com • (732) 804-7166
DIGITAL & PRINT OPPORTUNITIES
ONLINE ADVERTISING PACKAGES AND PRINTED SHOW GUIDE Exhibitors can create content-rich listings to reach more attendees. Deliver media like white papers, catalogues, pictures, press releases and even videos through the exhibitor listing. Enhanced Listings give exhibitors more presence in the show map and directory.
Interactive Floor Plan
Online Directory
Show Planner
Basic Listing
Upgraded Package $750
Enhanced Package $1,500
Premium Package $2,500
Features
Contact Information
X X X X X X
X X X X X X X X
X X X X X X X X X
X X X X X X X X X X X 8 8 8 4 4
Website
Social Media Booth Number
Product Categories Company Description
Company Logo
Access to Online Leads Featured Exhibitor Listing
Premier Placement in Search Results Highlighted Booth w/ Corner Peel
Business Cards
2 2
5 5 4
Collateral (Catalogue, Brochure, PR) Product Gallery w/Images and Description Product Gallery w/Videos and Descriptions
Show Specials
1
2
TO PURCHASE PLEASE CONTACT: Michael Cutter, mcutter@mapyourshow.com, (513)338-2202
DIGITAL & PRINT OPPORTUNITIES
ADDITIONAL MAP YOUR SHOW SPONSORSHIPS Additional Opportunities Require the Purchase of the Premium Package.
Product Spotlight + $500 Limited to the first 30 exhibitors • Showcase your product image or video on the Directory Home Page • Live link directs attendees to your company’s listing
Product Category Banner + $500 • 320x50 pixel image (640x100 required for upload) • Guaranteed #1 listing in the category
Exhibit Hall Banner Limited to first three exhibitors • 728x90 pixel image (1456x180 pixel image required for upload) • Up to 4 rotating maximum
Directory Homepage Banner Limited to first three exhibitors
• 1940x180 px image on the online directory page or 600x500 px image for mobile or tablet. (1940x180 & 600x500 px image required for upload) • Up to 4 rotating maximum.
TO PURCHASE PLEASE CONTACT: Michael Cutter, mcutter@mapyourshow.com, (513)338-2202
DIGITAL & PRINT OPPORTUNITIES
PRINTED SHOW GUIDE ADS The official Show Directory makes it easy for your exhibit to stand out from the other 750+ exhibitors.
OCTOBER 15-18, 2024 LOUISVILLE, KENTUCKY DIRECTORY & MAP
Directory Includes Indoor & demo area maps Show and event schedule Exhibitor listing and product cross reference New and featured products
WHERE THE LANDSCAPE CHANGES
Distribution At badge pickup Emailed in digital format pre-show to 65,000+ contractors and 26,000+ retailers Many attendees use the directory all year long as an industry guide
CO-LOCATED WITH
DEADLINES Show Dates: October 21-24, 2025 Orders Due: August 23, 2025 Materials Due: September 2, 2025
Advertiser Opportunities 2-page Spread, Full-page, half Page and quarter-page Advertising Premium exhibitor listing with bold blue font
Advertising Options Order by July 31st 2025 & receive a 15% discount
2-Page Spread
$6,995 (Early $5,995)
Full-Page
$4,495 (Early $3,995)
Inside Front Cover
$5,995 (Early $4,995)
Half-Page
$2,995 (Early $2,495)
Back Cover
$5,995 (Early $4,995)
Quarter-Page
$1,495 (Early $995)
Inside Back Cover
$4,995 (Early $4,495)
Belly Band
$8,495
TO PURCHASE PLEASE CONTACT: Michael Cutter, mcutter@mapyourshow.com, (513)338-2202
EVENT SPONSOR OPPORTUNITIES
Exhibitor Featured Event $10,000 During our show, exhibitors are hosting some of the most engaging events inside their booths. However, many of them ask, “How can we increase exposure to ensure more attendance?” The solution is to pur- chase a Featured Event listing, which
Wedneday Night Concert with The Crashers $15,000 – Exclusive Wednesday 10/22 4th Street Live! in Downtown Louisville Your representatives will host your guests in a VIP setting inclusive of food and beverage on Wednesday, October 22nd with The Crashers on 4th Street Live! You
includes promotion from Equip Expo. This promotion includes mentions via email, social media, digital web listings, and more to
will get the opportunity to welcome on stage prior to the band, all Equip Expo attendees. With signage and giveaways from the stage, your brand will be reinforced for all in attendance at the Equip Expo Wednesday Concert. ENERGIZE $20,000 – Exclusive Are you interested in reaching a large, diverse, and engaged audience of industry professionals? Look no further than
our entire current and previous attendee base. Limited to 3 exhibitors. 2 events available.
ENERGIZE, a mid-afternoon event at Equip Expo that is sure to energize the crowd. With a variety of energy drinks, seating, stage setup, and pre-show marketing
available, you’ll have the opportunity to reach influential voices and position your brand in-front of the biggest digital names in the industry. We invite you to join us for this one-of-a-kind event and take advantage of this unique sponsorship opportunity.
MULLIGAN’S FUN RUN 5K LOUISVILLE 2025
Women’s Leader- ship Reception
Mulligan’s 5K Fun Run and Walk $15,000 – Exclusive
$24,000 – Exclusive Be the first sponsor to the First Annual Women’s Leadership Reception at Equip Expo 2024. Women leaders from across the industry – landscapers, dealers, distributors, and manufacturer
Equip Expo is hosting its third-annual 5K at Louisville Slugger Field. The event will start at Louisville Slugger Field, and all participants will run or walk a 5K along the beautiful Waterfront Park. The route will lead up to the beautifully-lit Big Four pedestrian bridge, which will be illuminated in Equip colors. Participants will walk over the Ohio River to Indiana and return to the finish line in Louisville. All sponsors will have their logo printed on race shirts distributed to all participants; their logo will be added to the signage at the finish line and at Louisville Slugger Field and will be included in print and digital promotional materials before the trade show in October. Proceeds from this city-wide event benefit the Kentucky Humane Society.
will attend this complimentary reception. The event takes place on Thursday, October 23, 2025, at the Kentucky Exposition Center from 5:00 p.m. – 6:00 p.m. Or 3 $10,000 sponsors.
EMAIL TODAY! kwilliams@equipexposition.com
EVENT SPONSOR OPPORTUNITIES
The Morning Show at Expo $35,000 – Exclusive
Opening Keynote Speaker $75,000 – Exclusive
Are you looking for a way to stand out and connect your brand to our attendees at the upcoming Equip Expo? The Morning Show at Expo, previously known as Influencer LIVE, is the premier morning event at the show. Our Keynote Room will be filled with lawn and landscape pros, and influential up-and-comers, product makers, and dealers. We’ve had three years of success and now in our 4th year, we are upping the ante for an even better experience for our attendees and sponsors. This unique community event is an excel- lent opportunity for your brand to step into digital and influencer marketing at Equip Exposition.
This exclusive sponsorship includes stage time showing a 45 second video along with a 1–2-minute introduction on the company Sponsor will introduce the speaker. Exclusive stage logo signage, signage on-site at Equip Exposition. See more marketing promotional incentives that are included on the proposal.
Welcome Reception $100,000 – Exclusive
Join us at the highly anticipated Equip Exposition, starting on Tues- day, October 21, with a memorable Welcome Reception at the iconic Churchill Downs, which will hosted the legendary 150th Running of the Kentucky Derby in 2024. In this exclusive event, sponsors will have the exceptional opportunity to showcase their cutting-edge equipment in a prime location, capturing the attention of all attendees. Not only that, but their brand/logo images will be displayed prominently throughout the evening, ensuring maximum visibility and recognition. Make a lasting impression and be part of this extraordinary gathering of industry professionals. See more marketing promotional incentives and details included in the proposal.
Closing Concert Kentucky International Convention Center Sponsorships Available Closing Concert sponsors will enjoy exclusive branding and pro- motional opportunities at our Thursday event, held at the Kentucky International Convention Center in downtown Louisville – with an invitation extended to Equip and Hardscape North America attendees and exhibitors (in 2024, this number was 28,500). This year, the concert features Big & Rich as the headliners, with Gretchen Wilson* opening and joining in the performance. Sponsors can showcase their equipment inside and outside the venue, benefit from branding opportunities throughout the facility and on stage, and have stage time to introduce the main act. Additionally, the sponsors are provided marketing and promotional exposure leading up to the event through Equip’s digital and print marketing.
EMAIL TODAY! kwilliams@equipexposition.com
ON-SITE SPONSOR OPPORTUNITIES
New Product Showcase $500 Per Product
The much-anticipated New Product Showcase is here again, offering a stellar platform for exhibitors to present their latest innovations. Seize this chance to increase your visibility by bringing your newest products to include in our showcase. Picture your creations engaging a captivated audience, featured on our show directory map, and spotlighted on our website. We include a listing on our show’s website leading up to the show, a mention in the show directory printed 10,000, and a physical location on-site to place your product.
Floor Graphics $2,000
Exhibitor “Spotlight” $2,500 Promote a new product or your company in a short period of
Increase your visibility on the show floor! Lead people to your booth by creating a directional image, logo, and booth #. Each cling is 4 x 4 in diameter and can be rectangle or a circle. UTV Driving Experience $2,000 Per Vehicle Don’t miss out on this unique opportunity to participate in the Equip Exposition UTV Driving Experience. Your company’s presence will be highlighted throughout the show’s marketing efforts.. Plus, when attendees sign up for registration badges, they’ll receive a drawing entry for a chance to win $15,000.00 to put towards a UTV from a participating company.
time that leaves the attendee asking for more - which draws them to your booth or requesting additional information on our Exhibitor “Spotlight” stage. Each spot is 50 minutes.
YOU ARE HERE Signs $5,000
Attendees will look here for directions while at the show. Your Logo, clearly visible on the floor plan, will let them know right away where you are. At least 4 double sided signs will be in the highest traffic areas of the show. Including the lobbies.
This is a very popular feature. Your company must provide a UTV to participate and a representative present at the test-driving location during show hours. To learn more, request more details below.
Column Banner $3,000
Window Door Cling $3,000 for 4 clings
Increase your visibility on the show floor! Vertical column banner size cannot exceed 3’ wide by 15’ tall and must be one-sided. We supply and hang the banner that you design. (This is not a wrap.) Sign up early to secure the column you want.
Cling is double-sided – Attendees see your brand as they arrive and depart each show day. Purchase a minimum of 4 door window clings, with a maximum of 8 window clings per exhibitor.
EMAIL TODAY! kwilliams@equipexposition.com
ON-SITE SPONSOR OPPORTUNITIES
Dealer Learning Counter $3,000 We are looking for High- Performance Workshops sponsors - 2 sessions each day of the show featuring well known Dealer speakers. Your company will receive a branded desk and (2)
Stairway Cling $12,000
This stairway is centrally located in the North Wing Lobby where Equip Expo Registration and HNA Registration will take place. Premier location that will be seen by all 20,000 plus attendees.
chairs each. The Dealer Learning Counter will be in the Learning Center just outside our Dealer Rooms located in the South Wing C Corridor. It is adjacent to our branded Expo Coffee House. Your company and your company will receive recognition/logo in the Show Directory and on-site signage. Limited to 3 exhibitors.
Show Bags $15,000 – Exclusive
Success at Equip Exposition is “in the bag” when your company becomes the exclusive Show Bag sponsor. Imagine your company name emblazoned on the thousands of Show Bags are available to every attendee; and, inside each bag — your literature! The sponsor provides bags and literature.
Equip Expo Coffee House $3,000-$5,000
Equip Coffee House will be in South Wing A Lobby, adjacent to the Equip Merchandise Area & Social Media Lounge. A Barista will be service a specialty bean coffee, Cappuccino, or a tasty Latte – served each day in a cup with your branded coffee sleeve of your company and your video playing on the Coffee House Wall. $5,000 Wednesday – 8:00 AM – 4:00 PM $5,000 Thursday 8:00 AM - 4:00 PM $3,000 Friday 8:00 AM – 1:00 PM See more marketing promotional incentives that are included on the proposal.
Trams to Parking and Outdoor Demo Areas $9,000 – Exclusive Sponsor will receive recognition on signage placed on each tram running parking lots demo areas (total of 5 trams 10 signs). You will receive recognition on signage next to each pickup location.
Attendee Badges $15,000 – Exclusive The sponsoring company’s name will be seen on every Equip Exposition attendee badge. Attendee badges are highly visible to all attending throughout the three days of the show. The sponsorship is available to one company only.
There will be a minimum of 12 stops. Company will be mentioned as a sponsor in the official Show Directory. See more marketing incentives and details included in the proposal.
EMAIL TODAY! kwilliams@equipexposition.com
ON-SITE SPONSOR OPPORTUNITIES
Aisle Signs $18,000 per year – Exclusive This is a three-year agreement (2025, 2026 and 2027) arranged for this exclusive sponsorship. Your company name and logo will be on display throughout the show every time visitors look up to find their way. Show management will arrange for the 30 overhead signs; you simply supply your logo to be imprinted on all sides of the signs.
Lanyards $20,000 – Exclusive Everyone who wears an Equip Exposition badge will want a lanyard to protect their clothing and everyone who reads an Equip Exposition badge will see your logo and message on the lanyards. Sponsor provides the lanyards. Your lanyards will be distributed to attendees in Lobbies A, B, and C.
Social Media Lounge $30,000 – Exclusive
Hotel Key Cards Contact for Details
The high energy lounge is a 40 x 40 (1600 square feet of space) Social Media Lounge is in a prime location of KEC – South Wing Lobby C. This lobby is located adjacent to Equip’s Education Center. There will also be a PodCast area in this lobby, which will make this a hub of activilty.
One (1) exhibitor can promote their company and booth number on the hotel keys distributed to Equip Expo guests at these hotels – Omni,
Louisville Marriott, and the Galt House – rooms that are in the Equip Expo housing block. Sponsor is responsible for all costs incurred associated with printing the key cards.
EMAIL TODAY! kwilliams@equipexposition.com
OCTOBER 22-24, 2025 KENTUCKY EXPOSITION CENTER LOUISVILLE, KENTUCKY WWW.EQUIPEXPOSTION.COM
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