Melvin Upchurch- LIST Birmingham February 2019





Trimming the Fat and Maximizing the Profits

S elling a home can be one of the life’s greatest frustrations. You worked hard to build equity in your home. You maintained it, cared for it, updat- ed it, and lived your life in it. Then, in order to sell it, you see a huge por- tion of that work go into real estate commissions. I’ve dedicated the past five years of my life to simplifying the home-buying and home-selling experience while leveling the playing field. My aim is to eradicate a significant part of that pain with our flat fee listing service. My heart wasn’t always invested in real estate, but it was always invested in the thrill of turning something mundane into something special. After graduating summa cum laude with a degree in accounting from Millsaps College in Jackson, Mississippi, I began my working life as a CPA. Always a man of numbers, I broke into the world of banking and finance, moving my way up the corporate ladder to become Chief Financial Officer of a local bank. By 1997, I’d decided I’d had enough of the corporate world and set out to pour my energies into a different kind of career: Investing. That’s when, alongside my talented wife, Jill, we flipped our first house. That turn of events would ultimately lead us to flipping over 150 houses. Along the way, I figured out that obtaining a real estate and home builders’ license would make handling my investments that must easier, but little did I know how far that rabbit hole would go. About six years ago, before the real estate market had enough time to fully recover, a business partner and I formed an online real estate company to help sellers save on commissions in order to recover some of the equity they’d lost in the market crash. While that venture did experience some modest success, I am most thankful for it because it led to me forming LIST Birmingham with another partner. Our solu- tion to people’s real estate woes was simple: Why not start a business in which we charge the absolute minimum listing fee in order to maximize the seller’s profit? Fast forward to today, and our average client saves around $8,000 in commissions on the sale of their home.

agents shouldn’t in good conscience charge the same exorbitant commissions they were

when they did the actual leg work. Home buying has gone almost exclusively digital now. By offering a flat rate service

to all our potential clients, we can build

them up while doing an honorable service for the members of the community we love so much. Pricing deserves to be fair. If our jobs are getting easier, then it should be easier on your wallet too.

For over 20 years, I have enjoyed great success as a real estate entrepreneur by focusing on relationships and personal referrals from clients and friends. We’ve become something of a family. By bringing together a powerful financial and technical background to serve the needs of my clients, we are cutting out unnecessary steps in the home-buying and-selling process and replacing them with more cash in your pocket when it’s all said and done. I take great pride in showing people just how much good our company can do for them, and with over 625 homes sold and around $5,000,000 in saved commissions for the community, you’d be hard pressed to find a better avenue to your new comfort zone.

What drove this seemingly counterintuitive business plan was a simple chang- ing of the times. With advances in automation and technology, real estate

-Melvin Upchurch


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