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Your Business Matters AlexanderBusinessLaw.com • (407) 649-7777 JUNE 2022
The Joys of Fishing
All You Need: A Rod and Reel
Fishing is one of the greatest hobbies that just about anyone in the country can enjoy. It doesn’t matter where you are — you can have a productive hour or two as long as you have a rod, reel, and somewhere to fish. And if it’s not productive, it’s at least a relaxing experience! National Go Fishing Day is on June 18, and it’s the perfect opportunity to take a break by the lake, pond, creek, or ocean. Though I might not be the most talented fisherman, I’ve had plenty of amazing fishing adventures ranging from inshore fishing to deep-sea fishing. I can still vividly remember my childhood fishing spot. My grandfather would take everyone out to a reservoir in Upstate New York that was about 5 miles from his house. We would always head there to fish, and it seemed like we always caught something whenever we would visit in the summer. We wouldn’t keep any of them, but the simple joy of having a fish on the line and reeling it in was enough for me. Those are fond childhood memories that I still hold dear to my heart. While I certainly enjoyed my time fishing with my grandfather, those visits don’t quite compare to my absolute favorite fishing memory. Back in 1998, my friend, Ken, came down from New York with his 3-year-old daughter. That worked out well since my girls were around 3 and 6 years old. We went over to a small pond at a nearby country park and just had a great time. As soon as the girls dropped the line into the water, the fish started biting. We took a great picture of that trip, and you can just see how excited everyone was to catch their fish. Now, whenever I go, I’m usually on my kayak — just getting out and exploring like that is what brings me true joy. Getting the opportunity to fish while kayaking is just an added bonus. If I’m in freshwater, I’ll try to catch the king of Central Florida, the bass, but I do like to spend some time inshore fishing at great spots like the Nature Coast. If you haven’t experienced the Nature Coast, you need to check it out. There aren’t any beaches, but the mangroves go right up to the shore. It’s a great place to catch redfish and tarpon. If you’re an avid kayak fisherman, there’s nothing more thrilling than being towed around by a tarpon.
KEN AND GIRLS FISHING IN 1998
If I do get an opportunity to go out and kayak, I don’t always bring my rod with me. I’ll often make trips to the Suwannee River just to kayak. It’s a beautiful experience, slowly drifting with the current and taking in the environment. There are few fish in that blackwater river, so there’s no need for a rod, but there are plenty of perfect camping spots along the river’s state-owned property. If you’re looking for a fun weekend activity to do between October and April, check out the Suwannee River. If you’re looking for something entertaining to do this summer, either as a family or by yourself, you can’t go wrong with fishing. It’s a relaxing and fun activity for everyone involved. It could even turn into one of your favorite memories to reflect on in later years.
-Ed Alexander
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PSSST … WANT TO KNOW A SECRET? The Referral Marketing Strategy No One Talks About
Let’s get right to the point: There’s no better lead than a referral lead. When someone refers business to you, that customer will likely convert faster, spend more, and stay with your company longer. In business, that’s basically the holy trinity! Of course, you probably think you’ve tried every referral marketing strategy under the sun. Asked your customers for referrals directly? Check. Handed out referral cards? Check. Created a referral incentive program? Check, check, and double-check! These are tried-and-true strategies, but the truth no one talks about is that 99% of the time, big companies don’t need to use them. That’s because they have a better tool in their back pocket that many solo entrepreneurs and small businesses overlook: the referral partner. A referral partner is another business that serves the same customer you do. If you’re a lawyer, that person might be a couples counselor, an urgent care doctor, or a real estate agent. If you’re a dentist, they might be a pediatrician or even a neighborhood association head! The key is that these people have already found your future clients and provided them a service. They’ve gained their trust, and if you play your cards right, they’ll pass that trust on to you. It is almost impossible to overstate the power of the referral partner model. Imagine you’re a divorce lawyer in California. According to the Bureau of Labor Statistics, there are 32,620
marriage and family therapists in the Golden State. Say you put your marketing to work and build a referral relationship with just 40 of those therapists. Some of them start sending you 100% of their clients who want a divorce. Others send you 50% of those clients. How much more money do you think you would make in a year? Let those dollar signs dance in your head for a second! This is how the big boys, like Infusionsoft, do business. More than 50% of their new customers come from referral partners who have built recommending them right into their client process. Now here’s the big question: How do you convince another company that it’s in their best interest to partner up with you and start shoveling leads your way? The answer is easier than you think. You do it for them first. There’s a reason why “Give, and it will be given to you” (Luke 6:38) is a famous Bible verse. It applies to everything, including business! To build a referral partner relationship, start by sending a referral (or something else of equal value) to the business you’re chasing. They’ll be grateful, and pretty soon, a simple quid pro quo will turn into a lifelong partnership. This referral marketing strategy isn’t quick or effortless, but it is powerful. Start leveraging it now, and one day, wannabe referral partners will beat a path to your door to fill your pockets.
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And Gain Long-Term Business Success! Unlock Your ‘High Performance Habits’
Did “Atomic Habits” by James Clear change your life in 2018? Was “Tiny Habits” by BJ Fogg one of your top books of 2019? If you’ve read those two bestsellers, you’re a step ahead of most entrepreneurs. But you might still be sleeping on one of the original books on the power of habits, which is packed with gems you can’t find anywhere else: Brendon Burchard’s 2017 read "High Performance Habits: How Extraordinary People Become That Way.” Brendon Burchard is a legend in the world of personal development coaching. Oprah.com called him “one of the most successful online trainers in history,” and more than 2 million people have taken his online courses. But with the help of your local library, you can start learning his secrets to success without paying a cent. In “High Performance Habits,” Burchard recommends six specific habits that will help you reach your personal and business goals. He calls this the HP6 model.
5. Develop influence.
6. Demonstrate courage.
As you can see, these aren’t your basic healthy habits like “drink
water” and “get eight hours of sleep!” Burchard calls the first three “personal habits” and the last three “social habits,”
and in the book he uses real-life examples to explain each habit. He also offers daily exercises that will help you form them. It takes multiple keys to unlock each habit. For example, to demonstrate courage, Burchard says you must “share your truth and your ambitions” by telling someone about your goals every day. But that alone isn’t enough. To truly form the habit, you also need to reframe struggle and zero in on someone worth fighting for — whether that’s your team, your clients, or your children. “High Performance Habits” is a business book, but it’s also a personal development book. It will force you to dive deep into your strengths, weaknesses, and motivations to unlock your real high-performance potential. You can use it to fit more tasks into a day, increase your confidence, or become a better leader — whatever your business needs! Pick up a copy today to see why Andrew Burns of Medium calls this “the epitome of a book that needs more than one read.”
1. Seek clarity.
2. Generate energy.
3. Raise necessity.
4. Increase productivity.
HAVE A Laugh
FALSELY ACCUSED AND CONDEMNED THE SALEM TOMATO TRIALS
Surely, you've heard about the Salem witch trials in Massachusetts, but did you hear how the people of Salem, New Jersey, put tomatoes on trial in the 1800s? At that time, researchers discovered the stems and leaves of tomatoes contained toxins, and a small amount exists in a much lower concentration in the fruit. In 1820, wary of the poisonous red fruit, tomatoes were put on trial in the town courthouse, made to answer for their toxicity. However, Colonel Robert Gibbon Johnson, a farmer and historian, refused to believe the tomato was harmful and ate them on a regular basis. He even hosted tomato competitions, granting a prize to the person who could grow the largest tomatoes. People thought he was simply mad. To prove his point and redeem his reputation, Johnson frantically ate a basket of tomatoes at the Salem tomato trials. Then, he stood before everyone, healthy and hoping to coax the crowd into dropping the “charges” against the fruit. When he remained healthy months later, tomatoes were no longer regarded as evil and poisonous.
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Inside This Edition
1. 2. 3.
Reliving My Fishing Adventures
Our Secret Referral Marketing Strategy
Read This Book to Boost Your Performance
The Salem Tomato Trials
4.
Meet TikTok’s Favorite Money Expert
TORI DUNLAP HELPS WOMEN SAVE MEET THE ‘FINANCIAL FEMINIST’
A woman stands in front of a camera. She says, “I will have over $30 million by the time I retire, and I’m only 27. Let’s talk.” Would you watch the rest of that video? If so, you might want to join the many people who already follow Tori Dunlap (@herfirsk100k) on Instagram and TikTok. By age 25, Dunlap had saved $100,000 thanks to financial advice from her parents — and she turned that process into a business. She launched Her First 100K, a financial coaching service for women, and became a viral success on social media. The Guardian newspaper calls her “the TikTok feminist saving people from debt” and Forbes puts her at the center of the “FinTok” (Financial TikTok) movement. She’s been featured on the “Today Show,” Business Insider, TIME, and BuzzFeed since launching her business in 2019. So, what is she doing right? 1. She knows her demographic. Dunlap talks directly to people just like her: millennial and Gen Z women fighting an uphill battle against the patriarchy and suggestions that deprivation is the only way to save. “I’m never going to shame people for their oat milk lattes or blame their brunch habits for not being able to buy a home,” Dunlap told Forbes.
Targeting such a specific demographic is a smart strategy because she can tailor her message and marketing dollars just for them. 2. She’s social media savvy. Dunlap jumped on TikTok early, and she plays the algorithm game on both TikTok and Instagram well. By using reels, trending soundtracks, and humor, she makes her social media presence “engaging, entertaining, and actionable,” as she put it to Forbes. 3. She’s not afraid to get personal. On her podcast “Financial Feminist,” Dunlap shares details about her childhood and opens up about her own
struggles with money and sexism. This transparency helps convince her fans that she’s the real
deal, and because she feels like a friend, they stick around and use her services long term.
To learn more about what makes Dunlap tick, visit HerFirst100k.com.
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