2024 Trends & Best in Show
Meet the Trends
Living With Awareness
Techancement
Memory Makers
Personalization at Scale
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Pantone Color of the Year 13-1023 Peach Fuzz
Definition
Key Words
heartfelt … soft … kind … nurturing … all - embracing … tender … compassionate … tactile … calming … cocooned warmth Color Connections Pairings … Peach Plethora … Libations … Hybrid Hues … Flavor -Full
The color captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.
Materials
Courtesy of Pantone®
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Living With Awareness
This trend explores all facets of the wellness wheel. Product correlations for the wellbeing of the mind, emotions, body and spirit will be shown. The untapped area that often gets forgotten will Living with Awareness though is how it is used socially and environmentally. The new “Aware” is applying it to all facets of life so that as you are cared for and so are others along with the earth.
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Brands
Colors
Materials
Peach Plethora & Hybrid Hues
Courtesy of Pantone®
Retail Inspo
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Market Motivators
$295B As consumers increasingly adopt proactive, preventative approaches to their health and the lines between personal care, beauty and wellness blur, global revenue is expected to reach $295B by 2026, up from $224B in 2020
14%
$68B
Physical Activity has increased by 14% since 2020
The spas sector of the global wellness industry is valued at $68 billion.
Courtesy of Statista
Courtesy of Zippia
Courtesy of Global Wellness Institute (GWI)
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Top Trend Categories
Fitness RallyReady Pickleball Tote $53.25
Relaxation The Yoga Deck
Health & Wellness Gravity Neck & Shoulder Relaxer $13.20
Other Care Pet Bowl Mat
$5.05
$11.51
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Merch That Meets The Trend
Post-it® Custom Printed Notes Full Color Program $1.51
Kalispell Sherpa Shawl Blanket $20.83
Champion Mixed Nuts in Recycled Hemp Box $6.99
PENCIL HEROES $0.97
Sealy® Color Changing LED Humidifier $21.99
Comfort Pals
“Cuddle”
Wylie Silicone Spinner $1.99
Massage Roller $7.26
Weighted Bear $19.95
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On Trend & Environmentally Conscientious
40 oz LeGrande Recycled Tumbler $18.00
Koozie® Boho Water Bottle Pouch $8.29
Allmade®Unisex Tri- Blend Hoodie Tee $26.99
Pout & Pucker Lip Moisturizer $1.75
Bees Wrap & Swed-ish Dishcloth Set $13.50
FEED Organic Cotton Shopper Tote $11.98
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Techancement
Everyone is living some kind of hybrid blended life so while this is currently a trend it will become the new norm. Highlighted within the trend are the latest innovations in technology and product development. Items that help make life easier transitioning from work to home to play. Advancements in materials, production and packaging will be captured as well.
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Brands
Colors
Materials
Courtesy of WGSN
Retail Inspo
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Market Motivators
60%
12.7%
7.1
60% of global consumers view the metaverse as a business opportunity
Currently, 12.7% of full-time employees work from home, illustrating the rapid normalization of remote work environments.
The average U.S. household has 7.1 smart devices.
Courtesy of WGSN
Courtesy of Parks Associates
Courtesy of Forbes
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Top Trend Categories
Tech On the Go
Tech for Everywhere LED Table Lamp $41.60
Wearable Tech
Home Office
Duosphere Wireless Speakers $46.00
iLive Pro Wireless Cooler Speaker $79.99
ANETIK Low Pro Tech Hooded T-Shirt $42.99
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Merch That Meets The Trend
LED Vanity Light with Wireless Phone Charger $84.99
Adidas- Ultimate365 Textured Polo $39.99
Oodleband Wristband with RFID or NFC Patch $1.75
Redi iWatch USB Charger $9.99
Large Wave Acrylic Video Award $660.00
PopSockets PopGrip for MagSafe $16.65
Frio 30 Can Cooler $175.80
ember travel mug2 $218.98
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On Trend & Environmentally Conscientious
Lucen 500mL Bottle $35.00
Eco Phone Loops Ninja $2.15
Jack Wolfskin Pack And Go Rain Hybrid Jacket $112.00
Cedar Creek® Eco Glow Rechargeable Lantern $35.00
OCflx Eco Cap $18.00
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Memory Makers
Sharing with others is innately built into humankind. Products that help create or are part of meaningful experiences help build brand equity with consumers. It could be items for an adventure or trip, used at a dinner party, taken to the game field, or nostalgic items that bring comfort and allow you to replay the good times.
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Brands
Colors
Materials
Flavor-Full & Pairings
Courtesy of Pantone®
Retail Inspo
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Market Motivators
48%
$100.8B
35%
After a year dominated by European summers, the spotlight is turning to Latin America in 2024, driven by a 48% increase in tourism in Argentina in September 2023 compared to 2022
An annual revenue growth rate in the sports and outdoor market of 10.24% from 2022 to 2025 should result in a projected market volume of $100.8bn.
Frito- Lay predicts that in 2024, “Americans will say
goodbye to hours spent marinating, chopping,
roasting, or baking.” Instead, the brand predicts
snacks will move to “center plate” based on the
index that found “more consumers are integrating
their favorite snack products into meals, up 35%
over previous years.
Courtesy of Thrillist
Courtesy of Frito- Lay’s U.S. Snack Index
Courtesy of Statista
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Top Trend Categories
Entertainment
Home
Nostalgia Mercer+Mettle Relaxed Knit Blazer $48.99
Travel Sonder Duffle
Caribbean Blue Acrylic Tray $156.35
Office Fun Game Set $31.89
$55.00
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Merch That Meets The Trend
5-in-1 Luggage Scale Power Bank $27.99
Customizable Hexagon Ice Cube Tray Custom Quote
9 Piece Truffle Cookie Gift Box $20.39
Athletic Rope Cap $22.00
SHORE BUDDY $28.08
Aero Ready Cary On $125.00
Lil' Glitter Ducks $1.15
Flyga
Airplane Clip $7.90
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On Trend & Environmentally Conscientious
Home & Table Charcuterie Knife Set $17.50
Paper Shoot Camera $125.00
Recycled Aluminum Shot Glasses TBD
Waste2Gear Recycled Ocean Plastic Fabric Sling Bag $19.39
Coastal Throw $121.52
Recycled Canvas Shopper Bags $5.99
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Personalization At Scale People want to live financially and environmentally responsible lives and are seeking out purchases and services that align with their unique values, so they feel their spending is worthwhile. To do this products with additional value adds will be sought such as sustainability, budget friendly, upcycling, supporting a cause, and personalization.
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Brands
Colors
Materials
Retail Inspo
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Market Motivators
$5.4 -$6.4T
46% 46% of consumers would feel more favorable about the advertiser who gave them a promo product if it was Environmentally Friendly
39% 39% of companies surveyed indicated plans to expand their workplace giving programs in the next two years.
The cost of achieving ambitious sustainable development targets is estimated atbetween $5.4 and $6.4 trillion per year between now and 2030
Courtesy of Ad Impressions Study
Courtesy of nonprofitsource.com
Courtesy of UN News
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Top Trend Categories
Bags Topo Designs Rover Pack Classic 15" Laptop Backpack $99.00
Outdoor & Leisure
Apparel Maverick Quarter Zip & Trendsetter Joggers $90.00 & $65.00
Drinkware
30 oz Versa Cup
Microsuede Beach Towel
$14.99
$13.33
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Merch That Meets The Trend
Championship Belt Style Bracelet $33.00
Nail Stickers $0.88
Rareform Blake Tote $59.00
Post It® Sandwich Varies on Number of Components
40oz Basecamp Gigantor Travel Mug $25.98
13" x 32 Wool Pennant with Applique and Embroidered $15.00
Branded Comfort $125.76
3” Holographic Sticker $.183
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On Trend & Environmentally Conscientious
3' x 72" EuroFit Wall Kit & 6’ Eco -Wise Full-Color Table Throw $355.00 & $302.00
Eco Freek Tall Beverage Sleeve $7.49
Recycled Cotton Santa Fe Blankets $42.27
Villa Eco Kraft Eurotote $2.20
Recycled Cable Knit Beanie $10.17
Ecometal Denim Stylus Pen $1.88
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Summary The current product trends emphasize a shift towards "Living with Awareness," with consumers seeking products that align with their values and promote sustainable living. Concurrently, "Techancement" remains a dominant trend, driving innovation across various industries, as consumers increasingly prioritize smart and connected solutions. Additionally, the focus on “Memory Makers" is influencing product design, encouraging offerings that enhance experiences and create lasting impressions, while the rising trend of “Personalization at Scale" underscores the demand for personalized and on-demand services in today's dynamic market.
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303-828-2279 cindy@bigfishbranding.com bigfishbranding.com
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