Market Motivators
48%
$100.8B
35%
After a year dominated by European summers, the spotlight is turning to Latin America in 2024, driven by a 48% increase in tourism in Argentina in September 2023 compared to 2022
An annual revenue growth rate in the sports and outdoor market of 10.24% from 2022 to 2025 should result in a projected market volume of $100.8bn.
Frito- Lay predicts that in 2024, “Americans will say
goodbye to hours spent marinating, chopping,
roasting, or baking.” Instead, the brand predicts
snacks will move to “center plate” based on the
index that found “more consumers are integrating
their favorite snack products into meals, up 35%
over previous years.
Courtesy of Thrillist
Courtesy of Frito- Lay’s U.S. Snack Index
Courtesy of Statista
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