March 2024

‘Wine Mom’ culture started as a lighthearted internet meme—now it’s sparking questions about new-parent dependency and proper health

By Mallorie Deming

If you follow Olivia Wallach on Instagram, you and 14,000 other followers likely enjoy watching her sip her favorite wines while offering recommendations and helpful tips on all that Sonoma County Wine Country has to offer. Her 1-year-old son in tow, Olivia is managing the often- difficult challenge of balancing being both a mom and a

wine connoisseur. While Wallach happens to be a young mom who enjoys local wines, she doesn’t fit the often-negative description of a “wine mom,” described online as a mom who turns to wine to cope with the difficult task of parenting small children.

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38 NorthBaybiz

March 2024

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