Value
In conclusion, I think that spiritual values are a very important part of consumer value. This is because people do not only look for necessities. In a product, customers also look for what makes them happy or what gives them self- esteem. However, there is also the happiness that can’t be bought. This is what people call ‘ true happiness ’ . This means enjoying the experiences that you can buy with your friends and family. I think that the phrase ‘money can’t buy happiness’ is not entirely true. You can use money to buy objects and experiences that can make you happy, but you can’t buy family and friends to share your happiness with. Sharing happiness makes it stronger, not weaker. This shows the power of spiritual values and why there is more to value than materialistic value.
Sources
http://cultbranding.com/ceo/maslows-hierarchy-needs-crucial-for-your-business/,
https://hbr.org/2016/09/the-elements-of-value, https://atlassociety.org/commentary/commentary- blog/4124-spiritual-values,
https://ethical.net/politics/gdp-alternatives-7-ways-to-measure-countries-wealth/,
https://www.investopedia.com/terms/g/gdp.asp,
https://austria-bhutan.org/en/about-bhutan/gross-national-happiness-gnh/
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