SMG_SoBM_Vol 26_Issue_3

I f you’ve been, then you know that country music fans are eagerly waiting for the Fundy Fest’s return July 17–18, 2026, at the Sussex Drive-In. This year’s edition promises its biggest lineup yet, blending chart-topping headliners with emerging East Coast voices and local favourites. A Festival on the Rise Founded by local business owners Dan Mazerolle, Don Monahan, and Tina Monahan, Sussex Fundy Fest was built on a vision to create a destination music festival that would not only entertain but also drive tourism and economic growth in the region. From its humble beginnings, the festival has grown into a major summer attraction, welcoming thousands of visitors annually and generating significant benefits for local hotels, restaurants, campgrounds, retailers, and service providers. Today, Sussex Fundy Fest stands as a shining example of how community- driven events can create lasting economic and cultural impact. At its core, the festival remains grounded in its small-town roots. It’s not just about the music—it’s about community. Organizers have made a conscious effort to balance nationally recognized acts with local performers from the Bay of Fundy area, creating a lineup that reflects both the broader Canadian country scene and the

rich talent emerging from the East Coast. Set against the backdrop of the iconic Sussex Drive-In, Sussex Fundy Fest combines great music with an authentic New Brunswick outdoor experience. Convenient camping options at Sussex KOA allow visitors to turn the festival into a full weekend getaway, attracting music fans from across the province and beyond. The spacious outdoor venue, welcoming atmosphere, and summer setting create a memorable destination experience for attendees of all ages. The 2026 Lineup: A Powerful Mix of Stars and Storytellers The 2026 Sussex Fundy Fest lineup showcases a carefully curated blend of award-winning headliners, fan favourites, and rising stars. Spread across two days, the performances highlight the diversity within modern country music—from radio hits to roots-inspired storytelling. One of the defining features of Sussex Fundy Fest is its commitment to showcasing emerging and regional talent. The 2026 lineup continues that tradition with a strong roster of East Coast performers. These performers add depth and variety to the lineup, ensuring that each day offers more than just mainstream hits.

At its core, the festival remains grounded in its small-town roots. It’s not just about the music—it’s about community.

86 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 26 ISSUE 3

BUSINESS • SPOTLIGHT ON BUSINESS MAGAZINE 87

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