In this section, survey analysis was conducted to assess UW-Superior’s impact on the local business community from the perspective of local business owners. This section tries to determine if UW-Superior contributes to a positive business climate in the region. To answer the question, a statistical profile of the Superior/Douglas County business community was developed, then the questionnaire responses were summarized to identify areas where the university’s relationships are strong and where they can be strengthened. Purpose and methodology BUILDING RELATIONSHIPS BETWEEN UW-SUPERIOR AND THE SUPERIOR/ DOUGLAS COUNTY BUSINESS COMMUNITIES We designed a survey questionnaire to provide a better understanding of how much impact local business owners feel UW-Superior has on their business community. Survey results were reported and recommendations were given on how to improve relationships between the university, its student body, and the Superior/Douglas County business community.
Figure 2: UW-Superior’s Presence in the Region Enhances the Economic Vitality of Northern Wisconsin
40%
5 Strongly agree 4 Agree 3 Neither agree or disagree 2 Disagree 1 Strongly disagree
44%
12%
4%
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12
To access to the full report including appendices, visit uwsuper.edu/econimpact
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