This section estimates the economic impact of UW-Superior Athletics Program. Specifically, the employment, income, output and tax revenue generated during 2017-2018 in Superior/Douglas County due to the expenditures made in the local area by the athletics program, visiting teams and fans. First, athletics program and its revenue and expenses for 2017-2018 are described. Next, local expenditures by athletics program, visiting teams and fans are explained. Then, using IMPLAN, the short-term economic impact of Yellowjackets Athletics Program is estimated. SHORT-TERM ECONOMIC IMPACT OF UW-SUPERIOR ATHLETICS PROGRAM ON LOCAL ECONOMY
Methodology
Impact results consist of economic outcomes of employment, income, output and tax revenues. Employment results show the total number of local jobs that were supported by Yellowjacket Athletics. Income shows the amount of labor income generated by the direct spending of athletics. Output results show how much the total county output changed due to initial output expenditure change, after taking account of indirect and induced effects. The economic activities supported by the Yellowjacket Athletics generated state and local tax revenues through income taxes, sales taxes, and other property taxes.
Conclusion
According to the findings of this section, during 2017-2018, UW-Superior Yellowjacket Athletics had a positive and multiplicative economic impact on Superior/Douglas County. Based on expenditures by athletics, visiting teams and visiting fans, it can be concluded that during fiscal year 2018, Yellowjacket Athletics supported $4.2 million in economic activity, $2.73 million in labor income and at least 92 jobs in Superior/Douglas County. The athletics program generated $116,000 in state and local tax revenues. Yellowjacket Athletics is critical in bringing more than 85 percent of the visiting teams and their fans to the local area and its tourism activity. This implies that Yellowjackets Athletics is vital for the economy of City of Superior and Douglas County.
Table 6: UW-Superior Athletics Program Revenue in Fiscal Year 2018
Revenue Source
Amount ($)
Non-Sales Revenues
$586,621
Contributions and Gifts
$53,222
Ticket Sales
$43,164
Figure 3: Distribution of Expenditures by Visiting Teams
(Percentage of Total Expenditures in the Local Area)
Advertising/Marketing
$26,212
Gas and Other 6%
All Sources
$709,219
Source: UW-Superior Athletics Program and Budget Office
Food & Beverages 48%
Lodging 46%
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