Join the Movement: Tell Your Sustainability Story With TSNA BY KATHI ROWZIE
about print and paper use in North America. As our work continues to expand, so too does our need to engage our print, mail, paper, and paper-based pack- aging communities and grow our membership in North America. Together – our voices continue to be heard. Benefits to Paper and Packaging-based Businesses The advantages of TSNA membership are substantial. Beyond the educational resources, being part of TSNA can positively impact a company’s brand image and foster consumer trust when making purchasing decisions. Two Sides provides a platform for companies to showcase their commitment to sustainable practices, setting them apart in an increasingly eco-conscious market. Depending on membership type, benefits include: Enhanced credibility — By joining with other members to speak with one voice about the sustainability of the en- tire graphic communications and paper-based packaging industry, your organization can communicate with cus- tomers and other stakeholders using verifiable, consistent messaging that enhances credibility and confidence in your business. Increased visibility — Members increase the visibility of their organization’s sustainability efforts to our growing worldwide network by connecting with us on social media platforms. A forum to challenge misleading anti-paper and print claims — Two Sides engages directly with companies that
In an era where digital solutions are seen as inherently sustainable, the print, paper and paper-based packaging industries play a crucial role in shap- ing environmentally friendly practic- es. Two Sides North America is at the forefront of this movement and plays a unique role as an industry advocate while directly taking on other corporations and industries that use greenwashing to spread misinformation about the environmental impact of paper products. Two Sides North America (TSNA) is part of the non-prof- it Two Sides Global network that includes more than 600 members in North America, South America, Europe, Aus- tralia, and South Africa. Our membership includes com- panies and industry-allied organizations, both large and small, from across the entire value chain. TSNA research, outreach, and ongoing work are 100 percent funded by membership dues. Members of TSNA gain access to a wealth of resources while providing valu- able tools and research to help keep the industry informed and able to address misguided environmental concerns Kathi Rowzie
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March 18, 2024
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