Mondi Releases Results Of E-Commerce Report
Board Converting NEWS INTERNET DIRECTORY
Vienna, Austria based Mondi has released the results of its fifth annual e-commerce report, which details overall trends, analysis, and customer attitudes regarding e-com- merce and how packaging affects their entire experience. The online survey was conducted during the last quar-
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ter of 2023 and includes the views of 6,000 consumers. The study and resulting report are based on the desire to provide e-commerce brands with key information on best meeting consumer needs. It also includes country-specific results for six major markets, including Czech
Nedim Nisic
Republic, France, Germany, Poland, Sweden and Turkey. “We felt compelled to share more than just packaging trends to shed light on spending habits, shopping frequen- cy, social commerce use, and behavior related to recycling and reuse,” said Nedim Nisic, E-Commerce Director, Mondi Group. “The result is a treasure trove of data useful for every e-commerce company, not only those trying to satisfy consumers’ packaging demands but to influence the en- tire experience. We also wanted to promote collaboration among the packaging industry, e-commerce platforms, and other key stakeholders to meet consumer expecta- tions and sustainability efforts.” Emerging trends and newer insights include what’s happening around social commerce, recommerce and sustainability movements across generations. Overall, the report looks at four key areas: consumer online shopping behavior, attitudes towards packaging and unboxing ex- periences, perceptions and behaviors towards recycling and reusing, and the future of e-commerce packaging. Social Commerce Behavior Drives A Significant Amount Of Purchases Almost half (44 percent) of consumers have bought via social commerce in the past 12 months, with Facebook and Instagram accounting for the majority of purchases, while TikTok ranked at 20 percent. The trend is particularly strong among Millennials and Gen Z, who predominantly spend on fashion. The younger cohorts spent most of their money on fashion products (approximately 60 percent) in the last 12 months, compared to cosmetics, grooming, sports and leisure, technology, and homeware, which all sit between 30 to 40 percent combined. Despite a decline in shopping frequency due to eco- nomic constraints, 38% of consumers maintain their online shopping habits, driven by the search for better prices and value. The frequency of shopping online has fallen a little in 2023. This is likely to be due to shoppers continuing to head back to the store as buying behaviours have re- turned to more of a pre-pandemic norm, as well as perhaps
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GF PUHL designs, manufactures and installs air conveyed scrap & dust collection systems for the packaging and cor- rugated industries. With 40 years of experience, USA and International. We offer below or above roof systems featur- ing cyclones OR screen separators with real time pressure balancing for optimal dust control. High efficiency cyclones for sheet transfer exhaust systems eliminate water con- sumption and deliver dust directly to compactor or briquet- ter for low maintenance, long term sustainability and reli- ability. System audits, dust explosivity tests and dust hazard analysis (DHA’s) available. Re-manufactured balers, filters, blowers and shredders available at significant savings.
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March 18, 2024
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